Top Tech In A Tick

Date of issue 15/08/2005

Leading DVD & games retail chain ChoicesUK, formerly Choices Video, is bringing top technology directly into the living room with the launch of a brand new entertainment TV shopping channel "ChoicesUK TV" - hosted by TV star, Paul Ross.

No longer will tech-hungry shoppers have to trawl the Net or wander the High Street searching for the latest gadgets and gizmos. From 12 Noon on the 15 August 2005 all you need to do is switch to Channel 697 on the Sky guide for ChoicesUK TV. ChoicesUK TV is selling DVD, games and technology at great prices, all available 24 hours a day, seven days a week, for delivery direct to your door.

Featuring a huge range of products to suit every pocket and taste - from bargain DVDs and games to high-tech home cinema equipment - the ChoicesUK TV channel will cater for those keen to catch the latest new DVD and game releases, as well as those who demand the very best from their entertainment equipment.

ChoicesUK TV will be hosted by TV and entertainment guru, Paul Ross, renowned film buff and self-confessed home cinema addict. Paul will be entertaining and informing viewers, detailing the latest and greatest releases in DVD, games and gadgets, as well as guiding prospective purchasers through the process of ringing in to purchase items.

The channel will also help customers find the perfect home cinema equipment, with a number of big technology brands already signed to appear. Whether customers are searching for the right integrated digital surround sound solution or looking for speakers, amps or digital decoders, the highly experienced ChoicesUK TV team will be on hand 24/7 to ensure that people make the right choice.

ChoicesUK TV will also offer the complete range of current consoles, including X-Box, PS2 and the various Gameboy models, whilst simultaneously gearing up next-gen platforms X-Box 360, PS3 and Sony's imminent hand held device, the PSP.

Neil Muspratt, Commercial Director ChoicesUK TV, comments: "ChoicesUK TV really is a unique way to shop. Unlike more general shopping networks where you really don't know what will be on offer from day to day, we are solely dedicated to giving people everything they might possibly need for the very best in home entertainment."

"We have a huge range of products which means that we can cater for the high-end, technology-savvy users, who might be looking for a competitively priced DVD recorder, as well as those who wish to be entertained and take advantage of our professionally chosen film and game packages, without having to leave the comfort of their own home."

"With ChoicesUK's years of direct-to-home delivery experience, I have complete confidence that our strong product range will be supported by excellent service and delivery."

ChoicesUK TV launches on 15 August 2005 at 12 Noon on Channel 697 on the Sky guide. ChoicesUK is a trading division of Home Entertainment Corporation PLC. For more information visit www.choicesUK.TV

-ENDS-

For more information, please contact:

Chris Dunne and Lucy Sharp @ Brazen

Virginia House, Great Ancoats Street, Manchester M4 5AD

T: 0161 923 4994 M: 07980 906 898 E: chris@brazenpr.com

NOTES TO EDITORS:

• Neil Muspratt is available for interview

• Images and details of the great ChoicesUK TV deals are available from Brazen

• First UK based TV shopping channel that will concentrate exclusively on entertainment products

• Carried on Channel 697 on the Sky guide. Transmission starts 15th August at 12 Noon.

• Key categories: DVD, games and technology, music and books

• Games product will include all software, accessories and the consoles themselves

• All programmes professionally produced from ChoicesUK TV Teddington studios.

• All commercial aspects managed from the Home Entertainment Corporation PLC Head Office in Peterborough.

• All product orders fulfilled from Home Entertainment Corporation PLC Head Office logistics & distribution centre.