TMF PARTNERS WITH TRUEPLAYERZ FOR THE EXCUSIVE LAUNCH OF THEIR NEW GAMING SHOW “GAME ONE!”

LONDON - 05/09/05

TMF will launch their new weekly gaming series "Game One" on Sunday September 25th 2005, live from the Trueplayerz charity videogame tournament event - being held at London's Marquee Club in Leicester Square. An exclusive screening of the first show will take place, whilst the TMF crew capture the day's events for a forthcoming show. As an added bonus all Trueplayerz competitors will be getting their hands on a limited edition Game One iPod case.

Trueplayerz, founded by British streetwear label Joystick Junkies, offers everyone the chance to play games, score great prizes and win cash for the charity of their choice. The events bring people together from across the country to play on the latest games whilst enjoying Joystick Junkies fashion shows, live bands, top DJs and much more. The unique concept behind Trueplayerz is that the winner of each tournament decides where the money goes.

The Trueplayerz events are being held at The Marquee Club in London's Leicester Square on Sunday the 25th September, Sunday 23rd October and Sunday 20th November. Players will be competing on some of the biggest new games covering action, football and driving and will be able to win top prizes including an 8 Mb one year broadband account from sponsor UK Online as well as games and other products donated by the UK games industry as well as the charity prizes

New gaming show Game One will air each Sunday at 3.30pm on TMF. The programme will review all the latest video games, provide tips and cheats for new releases and show exclusive behind-the-scenes footage. Hosted by Game One presenter Louise Ekland, the show will also interview celebrity gaming fans, as well as report on all the latest technology available in stores.

Sign up to one of Trueplayerz coveted tournament slots at www.JoystickJunkies.com or email Trueplayerz@joystickjunkies.com for details.

For more information on Trueplayerz please contact Chris Birch on 020 7486 6641 or email chris@joystickjunkies.com

For further information on TMF & Game One, please contact: Mandy Hershon at TMF / MTV Networks UK & Ireland on T: 020 7284 6376 or email: hershon.mandy@mtvne.com

Now in its third year TMF, which is available on Freeview, Sky Digital platform, NTL and Telewest, currently draws around 8.9m viewers a month. In the last year and a half, it has expanded its remit to offer viewers long-form MTV and VH1 originated programming, alongside live events and the best pop videos from the biggest stars.

British clothing label Joystick Junkies has taken world famous icons, such as Space Invaders, from the dawn of video games and turned them in to fashionable designs for the modern day adventurer. Ultra soft vintage washes and bright retro tones, distressed prints and subtle video games references help create a truly lifestyle approach to the world's fastest growing youth market. Joystick Junkies is not just about fashion, their popular club nights and parties have already spread from London to LA, the team are managing the community of girl gamers, PMS Clan and JoystickJunkies.com is a focal point for the fast growing video games pop culture phenomenon.

Dates: Sunday 25th September, Sunday 23rd October and Sunday 20th November

Location: The Marquee Club, Leicester Square, London

Nearest Tube: Leicester Square, Northern Line

Schedule:

Doors: 10.30am

Daytime tournament: hourly heats from 11am-6pm

Grand Final 7pm and Awards 8pm

After party: 8.30pm-1am

Entry: £5 to play in tournament, £3 for spectators (payable on arrival)

After Party: £5 (free entry to after party for competitors and spectators)

Please note all door proceeds go to the charity of the winner's choice

The event is open to all ages, however you will need proof of age to compete on some games