Tira Wireless Streamlines Mobile Content Deployment with Launch of New Tira Jump Product Suite

TORONTO - January 31, 2004 - Tira Wireless, the primary provider of porting technology for the mobile content market, today announced the debut of the Tira Jump Product Suite. With this new product launch, Tira's porting technology is now available for internal use by mobile application publishers, developers and software services companies. The Tira Jump Product Suite automates the porting of mobile applications, significantly reducing costs and time to market, while improving quality and control over the deployment process. The company also announced its new Tira Certified Partner Network. The network was created to ensure mobile content providers have the flexibility to use service organizations that are certified to provide Tira Jump porting services.

"The Tira Jump Product Suite ensures that the time to market, cost and quality advantages of Tira's patent-pending porting technology are accessible to all members of the mobile content value chain," said Paul Schaut, president and CEO of Tira Wireless. "For publishers and developers who want even greater control over the porting process, Tira's technology can now be licensed for internal use. For companies that prefer an outsourced model, the porting process can now be assigned to a Tira certified partner, such as Babel Media, MBT, or Absolute Quality."

Simplifying the Porting of Mobile Java Games and Applications "Dealing with mobile device fragmentation will be a billion dollar business by 2010 and the Tira Jump Product Suite is the leading porting technology to address this challenge," said Schaut. "Anyone developing applications for the global mobile market needs to create at least 100 versions of their application. Tira Jump automates this process quickly and efficiently so developers can get back to work doing what they do best instead of re-writing code."

The Tira Jump Product Suite is based on award-winning technology that solves the fragmentation and quality challenges of mobile Java application deployment. Tira Jump enables the porting of mobile applications across 200 different handsets, as well as multiple languages and mobile operator requirements. The Tira Jump Product Suite drives significant efficiencies in the porting of mobile applications by (i) automating the porting management process, thereby ensuring quality, consistency and control; and by (ii) automating the creation of multiple builds of applications from a portable reference build.

Tira, using its Jump technology, has generated more than 4,500 ports from 150 applications written by 50 developers for 35 publishers running on twenty mobile operator networks and 200 devices in 8 languages. "Tira has captured this industry leading experience and built the knowledge into the Jump Product Suite," said Gwyn Fisher, senior vice president of products at Tira Wireless. "Each device has unique challenges and Tira has developed solutions to overcome them - the Jump technology makes this knowledge available to publishers, developers and porting services companies."

The Tira Jump Platform utilizes a distributed Web services architecture, and includes three modules: the browser-based Jump Workflow Manager; the core Jump Transformation Engine, which includes the Device and Mobile Operator Plug-in Libraries; and the Jump Desktop Development Environment, which is used to create and fine-tune Java application builds and interface with the Transformation Engine. With its Web services architecture, device libraries and other core functions are centrally maintained and continually updated remotely and automatically by Tira Wireless. This eliminates the need for costly system upgrades by licensees to add support for new devices, new platforms or mobile operator specific requirements.

New Tira Certified Partner Network

In addition to offering the Tira Jump Product Suite to publishers and developers for internal use, Tira Wireless has also made the technology available to software services companies that offer porting services. Global services company Babel Media; MBT of India; and U.S.-based Absolute Quality, an e4e company, are the first partners to have completed training and are now performing Tira Jump porting as members of the Tira Certified Partner Network.

"As a long term technology partner Babel has been working closely with Tira Wireless to help bring the Jump technology to a wider audience," said Algy Williams, managing director at Babel. "Using Jump as an integral part of our end-to-end service adds to our existing offer including localization, porting and certification with significant savings in cost and time to market."

The Tira Jump Product suite is priced to enable ease of purchase for publishers, developers and software services companies with an annual license fee of US$30,000 for 25 seats, plus a per port fee ranging from $50 to $350 depending on the complexity of the port. Additional seats and volume discounting are available.

About Tira Wireless

Tira Wireless is the primary provider of porting technology for the mobile content. Tira's proprietary technology - the Tira Jump Product Suite - enables mobile publishers, operators and developers to quickly and cost effectively bring quality mobile content to market. Tira Jump automatically ports mobile Java applications across a broad range of handsets, languages and mobile operator requirements. Tira's customers and partners include Disney Mobile, Sony Pictures Mobile, THQ Wireless, T-Mobile, TELUS Mobility, Sony Ericsson, and Nokia. Tira has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development. For more information visit www.tirawireless.com.

About Babel Media

Babel is the leading supplier of outsourced services for the mobile entertainment industry. The company has offices in Brighton, New Delhi and San Diego providing comprehensive localization, QA, handset porting and certification services for Vodafone, T-Mobile, Orange and Sun Microsystems' Java Verified certification program. Clients include THQ Wireless, Disney, iFone, Motorola, Nokia, Digital Bridges, Mforma, In-Fusio, Sony Pictures Mobile, Warner Brothers, Gameloft, Iomo and Sumea. For more information visit www.babelmedia.com.

About Absolute Quality

Absolute Quality, an e4e company, is among the world's leading providers of outsourced testing solutions, headquartered in Hunt Valley, Md. Absolute Quality was incorporated in 1996 by five members of Microprose Software to answer the industry's need for a highly sophisticated outsourced option in multimedia software testing. Since then, Absolute Quality has provided its services to many of the world's largest game publishers and distributors. Its quality assurance services include functionality, compatibility, and localization testing of games for PC, MAC, game consoles (XBOX, PS2, Gameboy) and mobile devices. For more information visit www.absolutequality.com.

About MBT

Founded in 1988, MBT is the world's largest independent IT services provider to the telecommunications industry. Its telecoms expertise includes product development, maintenance and services to support CRM, billing, security, new product integration, testing, network management, network planning & inventory management, and a wide range of other next generation and legacy systems.

Majority owned by Mahindra & Mahindra, India's fifth largest commercial group, in partnership with British Telecommunications plc (BT), Europe's second largest telecoms services provider, MBT has grown rapidly to become India's seventh largest IT firm. Serving telecommunications equipment manufacturers (TEMs), service providers, software vendors and systems integrators, its global customers include such leaders as Alcatel, Alltel, BT, Convergys, Ericsson, Marconi, O2 and Vodafone.

MBT's track-record for value-delivery is supported by over 5000 professional staff who together provide a unique blend of cultures, unrivalled domain expertise and in-depth technology skill-sets. Fully ISO 9001:2000 certified, it is also one of the few companies to hold the coveted SEI CMM Level 5. MBT has principal offices in United States, UK, Germany, Singapore, India, Australia, & Middle East - including major development facilities in India and UK. It can be found on the web at www.mahindrabt.com.

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