Tiger Telematics' takes on Mother
Gizmondo launch campaign boosted further by Mother London's creative expertise
London, 28th October 2004 - Gizmondo Europe Ltd (Gizmondo), subsidiary of Jacksonville, Florida-based Tiger Telematics Inc (NASDAQ: TGTL), have signed creative agency, Mother, to develop and produce the Gizmondo launch advertising campaign in the UK and the subsequent global roll-out in 2005
The move comes after many rounds of pitching from top London agencies, but Mother's proposal and overall understanding of Gizmondo Europe's agenda, set them apart as the clear choice. Mother is the UK's multi-awarded creative agency, ranked number one in both client and industry creativity leagues in 2003 and 2004*. The agency's world-wide creative reputation has won it major clients in hugely diverse areas of business from Coca-Cola to Boots, Orange, to Miller and Selfridges to The Observer. The agency has also enjoyed a very successful first year since opening New York in December 2003, winning The NBA, People Magazine and Miramax business amongst their many new brand assignments..
Carl Freer, Managing Director, Gizmondo Europe, says: "The team at Mother came back right on the button from the brief we gave them." He continued, "Their creative expertise, flair, and understanding of our demographic makes this an ideal partnership."
Stef Calcraft at Mother said: "Gizmondo is scary. It is a genuine leap forward and has beaten everyone else to market. It will stir things up and is just about as Mother as any client can get."
*No.1 ranked Agency for creativity, 2003 and 2004-Marketing Week Annual Client Agency Survey. No.1 ranked Agency for creativity, 2003 and 2004-Creative Review Annual Peer Poll Review.
About Gizmondo
The Gizmondo is powered by a Microsoft Windows CE.net platform, boasts a 2.8-inch TFT colour screen with a Samsung ARM9 400Mhz processor and incorporates the GoForce 3D 4500 Nvidia graphics accelerator. It provides cutting-edge gaming, multimedia messaging, an MP3 music player, Mpeg4 movie playing capability, a digital camera and a GPRS network link to allow wide-area network gaming. Additionally, it contains a GPS chip for location based services, is equipped with Bluetooth for use in multi-player gaming and accepts MMC card accessories.
The Gizmondo device and its games are due for launch in the UK in the fourth quarter 2004 and in North American markets from the first quarter 2005.
About Tiger Telematics and Gizmondo Europe
Gizmondo Europe Ltd. is an owned subsidiary of Tiger Telematics Inc (TGTL) and is the maker of Gizmondo, a next-generation mobile entertainment device. Set to launch in 2004, the gaming device includes built-in music, video, messaging and picture functions and GPS.
Tiger Telematics is a designer, developer and marketer of mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world. The systems are designed to operate on GPS and are currently being marketed to GSM current and potential subscribers, primarily by the company's United Kingdom based subsidiaries.
For further information please contact:
Global Media:
James Beaven
Indigo Pearl
For and on behalf of Tiger Telematics, Inc. and Gizmondo Europe Ltd.
+44 208 964 4545
Michael Carrender, CEO
Tiger Telematics, Inc.
+1 904-279-9240
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Tiger Telematics, Inc. and its subsidiary businesses and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Tiger Telematics Inc.'s operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favourable terms; and those risks discussed in the Company's filings with the SEC.