TIGA spent £95,000 on tax relief PR

Trade association TIGA has revealed it spent over £95,000 on publicity to support its games tax relief campaign.

In March, the UK chancellor George Osborne confirmed that the industry would receive tax relief, worth £15 million in 2013-14, and £35 million in 2014-15.

This week TIGA received the Outstanding Public Relations Campaign award for its publicity work. "With a staff of only three, TIGA invested £95,184 in the publicity drive and won a GTR tax break worth £96 million over five years - an excellent return on investment," said Global Business Excellence Awards judge Andrew Areoff.

"We were the only trade association to consistently campaign for a tax relief for games production for four years and it was something we wholeheartedly believed in," added TIGA CEO Richard Wilson.

"During that time, we built a strong case and gathered compelling and strong evidence and we could see the change in tone from the government which encouraged us to keep pushing. Without games tax relief, the UK would have continued to see a brain drain abroad and that was something we were desperate to prevent. We are delighted our hard work has been recognised."