THQ sues Activision over box art

THQ has filed suit against Activision-Blizzard over alleged claims of box art copyright violations.

According to the complaint, Activision-Blizzard's upcoming title Score International Baja 1000 box art shares elements that are "virtually identical" to THQ's packaging for Baja Edge of Control, reports Gamasutra.

Baja Edge of Control's box art was first created in June and later revealed by THQ in September, who claims to have spent over USD 1 million in marketing and promotion for the title. The publisher complains that Activision's Score International Baja 1000 The Official Game, based on the same racing event, uses almost identical front and back packaging.

"If Activision is not enjoined from its impending release of the Activision Game bearing the [similar packaging art], THQ will suffer damages in an amount as yet unknown, but in excess of the jurisdictional minimum of this court and to be determined at trial," says THQ in its complaint.

"THQ also would be entitled to Activision's profits from the sale of the Activision Game..."