The Sun releases exclusive movie content for PSP owners

The Sun has become the first UK tabloid to offer downloadable content for Sony's new handheld console, including movie footage and wallpapers featuring Page 3 models.

Visitors to The Sun Online website can access exclusive footage from Optimum's Wolf Creek, a new horror film set in Australia and due to hit cinemas on September 16.

In addition, new PSP wallpapers are available from sister site Page3.com, priced at GBP 1 for a bundle of 12.

"We are always looking for new and exciting ways to deliver content to our users and this is a natural progression for us," said The Sun Online's Danny Rogers.

"We were the first national newspaper website to offer streamed TV news and showbiz bulletins with our partner PA and now we are the first to give our readers exclusive free Sony PSP downloads with the release of Wolf Creek."

The technology behind the Wolf Creek download is powered by Greenroom Digital, which is also running the online publicity campaign for the movie.

"The tools that we use to market films are rapidly changing and keeping on top of new technology is crucial," said Greenroom's head of film, Victoria Keeble.

"This partnership is a result of that ever-changing environment and proves how new technology is shaping the way the media delivers content."

The PSP was released in Europe on September 1. A trio of Page 3 models sporting The Sun t-shirts were dispatched to GAME's Oxford Street branch to celebrate the midnight launch.