The Sims 3 Late Night

GUILDFORD, UK., July 20, 2010 – The Sims players will soon have a reason to stay out late on the town! The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced The Sims ^TM 3 Late Night Expansion pack* is in development and will hit store shelves worldwide this fall. The newest expansion to The Sims 3, the best-selling PC game of 2009**, The Sims 3 Late Night gives players all-access and lets them loose on a vibrant, active downtown scene where they’ll rub elbows with celebrities at the hottest parties, hit the local bar after work, tour the scene with their Sims’ band, kick back in a plush hot tub, and discover what’s lurking as the lights go out and adventure begins after dark.

“The community has been very vocal about unleashing their Sims in more interesting and unpredictable social situations,” said Scott Evans, General Manager of The Sims Studio at EA. “The Sims 3 Late Night is full of ways to approach a rich, new life beyond a Sims’ normal day, such as schmoozing with celebrities on the rooftop of a skyscraper, wooing the crowd with your Sim’s band, or being the best bartender in town at the hottest new lounge.”

Players will be able to take their Sims into the bustling urban setting where they’ll be able to become a local celebrity, member of a music band, mixologist, director, and more. To gain entrance into the most elite clubs in town, players need to keep their attitude in check otherwise they’ll be given the cold shoulder by tough bouncers or find another way onto the list. If chilling is the player’s forte, their Sims can lounge at a chic club or dive bar or if they like to live on the edge, they can discover the secret of becoming a vampire. Whether embarking on a new career, painting the town red, or throwing a party on the rooftop of a penthouse, it’s always up to the player to tell their unique stories with The Sims 3. What will happen when the lights go out and Sims get all access?

For more information about The Sims 3 Late Night or The Sims 3, please visit www.TheSims3.com. Developed by The Sims Studio, The Sims 3 Late Night for PC/Mac has not yet been rated by PEGI. Join more than one million The Sims fans on Facebook by visiting the official fansite page for The Sims 3 at http://www.facebook.com/TheSims3. To download artwork, please visit www.electronicarts.co.uk/press.

*Requires The Sims 3 for PC/MAC to play.

**In North America and Europe according to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.

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About The Sims

The Sims ^TM , the groundbreaking franchise that allows players to create and live a virtual, simulated life on a computer, celebrates its ten year anniversary in 2010 with an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 5 million copies worldwide to date and was the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through the 150 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 community site, www.thesims3.com, welcomes up to four million unique visitors monthly, handles nearly 300 content downloads every minute and more than 2.5 million uploads have been made to date, including 15 movies each hour. The Sims 3 YouTube Channel is within the top 10 most viewed sponsored channels of all time with more than 32 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims. The Sims 3 is currently available for PC, Mac, iPhone ^® , iPod touch ^® and mobile devices and in the fall 2010 on Nintendo DS, PlayStation 3, Xbox 360 and Wii and in 2011 the Nintendo 3DS.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS ^TM , EA ^TM , EA Mobile ^TM and POGO ^TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://www.electronicarts.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of Electronic Arts Inc. Mac, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.