The Popular Gaming Franchise for Girls Sparkles With a Brand New Title, 'BRATZ(TM): Forever Diamondz(TM),' Scheduled to Launch This Fall
New Game Features the Highly Anticipated Fashion Dolls, 'BRATZ: Forever Diamondz,' and Brings the 'Girls With a Passion for Fashion'(TM) to the Nintendo DS(TM) for the First Time
AGOURA HILLS, Calif., May 8: THQ Inc.
(Nasdaq: THQI) today announced "BRATZTM: Forever
DiamondzTM" is
expected to be available this fall for the
PlayStation®2
computer entertainment system, Nintendo
GameCubeTM,
Game Boy®
Advance and, for the first time, the Nintendo
DSTM. The game
will be based on the new "BRATZ: Forever Diamondz" fashion
doll line, as well as the new "BRATZ: Passion 4
FashionTM --
Diamondz" DVD feature movie that are scheduled to launch at
retail later this year. The "BRATZ: Forever Diamondz" video
game will mark the second title under THQ's worldwide
interactive agreement with MGA Entertainment, the
manufacturers of the wildly popular BRATZ fashion
dolls.
"THQ is thrilled with the success of last year's "Bratz: Rock
Angelz" video game which has shipped more than one million
units and was a top video game for girls in 2005," said John
Ardell, director, global brand management, THQ. "The Bratz
property is the perfect fit for the growing market of younger
female gamers and we're excited to be working with MGA on a
brand new title to coincide with their upcoming fashion doll
and DVD movie launch."
"MGA is excited to work with THQ in adapting the upcoming
line, "Bratz: Forever Diamondz," into an interactive video
game adventure that fans of the dolls can enjoy," said Isaac
Larian, chief executive officer, MGA Entertainment. "The
success of last year's "Bratz: Rock Angelz" video game
illustrates the popularity of the Bratz property, and we look
forward to continuing that success with "Bratz: Forever
Diamondz."
In "BRATZ: Forever Diamondz," YasminTM, CloeTM, SashaTM and JadeTM are back for a brand new
adventure that sends them across the country in search of the
hottest young fashion designer. Players will experience
unique adventures through each of the four playable
characters, while exploring detailed open world environments,
to compete in the "America Rocks Fashion" TV show. Fans will
discover brand new features including a figure skating
competition and the ability to adopt a pet to train, dress,
accessorize and showcase in competitions.
"BRATZ: Forever Diamondz" will be on display in THQ Booth No.
1324 in the South Hall of the Los Angeles Convention Center
during the Electronic Entertainment Expo (E3) May
10-12.
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company
with headquarters in Van Nuys, California, manufactures
innovative lines of proprietary and licensed products,
ranging from fashion and mini-dolls to radio-controlled
vehicles. Bratz was introduced in June 2001, and has since
become one of the world's premier toy lines and girls
lifestyle brands. The brand is also noted for having won a
Family Fun magazine's Toy of the Year Award three years in a
row. With over 400 licenses worldwide, Bratz brings together
innovative companies and cutting-edge fashion styles to
create exciting new products in apparel, footwear, fashion
accessories and so much more. Visit www.mgae.com, www.bratz.com
About THQ
THQ Inc. (Nasdaq: THQI) is a leading worldwide developer and
publisher of interactive entertainment software. The company
develops products for all popular game systems, personal
computers and wireless devices. Headquartered in Los Angeles
County, California, THQ sells product through its global
network of offices located throughout North America, Europe
and Asia Pacific. More information about THQ and its products
may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless and their
respective logos are trademarks and/or registered trademarks
of THQ Inc.
"PlayStation" and the "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc.
Nintendo, Game Boy Advance, Nintendo DS and Nintendo GameCube
are trademarks and/or registered of Nintendo.
All other trademarks are the property of their respective
owners.
The statements contained in this press release that are not
historical facts may be "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act
of 1995. These forward-looking statements are based on
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