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The Mastertronic Group head for GME

The Mastertronic Group has announced it is to showcase its diverse range of budget-priced PC titles at the Games market Europe (GME) UK Trade Event, to be held between August 31st-September 1st on stand B24.

Organised by Barrington Harvey PR and Tandem Events, the show aims to bring the cream of publishing under one roof for an event detailing the best the software industry has to show. GME will be held at The Business Design Centre in Islington, London, and entry to the show is absolutely free.

The Mastertronic Group will be using GME to show visitors its new titles for September and October. Its PC Gamer Presents... and M.A.D (Mastertronic Added Dimension) £9.99 ranges will be prominently displayed, as will new additions to the eternally popular £4.99 Sold Out range.

Amongst the titles on show will be World Championship Snooker 2005, Blades stunning snooker simulation, Deux Ex: Invisible War, Hitman Contracts, Shellshock:NAM67 Championship Manager 03.04, House of the Dead III ,Farcry, Immortal Cities, Spartan and finallySonic Heroes.-the latest high-speed run-out for Sonic the Hedgehog and his friends, Such titles demonstrates the sheer variety and quality of affordable titles The Mastertronic Group's three labels offer.

Key members of The Mastertronic Group's management and sales staff will also be in attendance and on hand to answer queries regarding the ranges.

"We are very keen to support GME as shows such as this give us a rare chance to meet potential new business partners and discuss opportunities," says Andy Payne, managing Director for The Mastertronic Group. "We will be showing off the many new titles joining our three labels and discussing forthcoming release, so the message is clear: make sure you drop by and see us."

About Mastertronic Group Limited

Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label.

The brand was subsequently relaunched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams.

The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing.

The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004) a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing to retail and electronic distribution. In addition, MAD 4 Games, a wireless channel for content delivery to mobile phones was established first quarter 2005.

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