THE MASSIVE NETWORK GETS A HUGE AUDIENCE BOOST FROM MINICLIP.COM
With 21 million unique users per month, Miniclip.com is a powerful new partner for the Massive Video Game Advertising Network
Massive Incorporated has secured a major expansion of its video game network with the announcement of an agreement with Miniclip.com, the world's largest website dedicated to online games, with 21 million unique users per month.
Massive will deliver advertising into a number of Miniclip online games that will feature dynamic advertising as well as video adverts in rich media. Miniclip game players are predominantly aged 18-35 and are split 60/40 male to female, which makes them valuable additions to the Massive network audience.
Casual online games are by far the most heavily played games on the net, and are mostly played by gamers who do not normally buy PC or console titles, delivering a new audience to the Massive advertising network.
"This is a huge audience for our advertisers. Miniclip.com players are the target market for many major advertisers, so this agreement makes perfect sense for Miniclip, Massive and our advertisers," commented Massive's CEO, Mitch Davis.
Miniclip.com's CEO, Robert Small, is also pleased with the agreement; "The Massive network delivers a calibre of advertisers in a streamlined way that would be very difficult to replicate on our own. Their technology makes it easy for us to manage in-game advertising, whilst they can seamlessly benefit from the huge number of Miniclip game players."
The first adverts are due to appear in a number of games on the Miniclip site in September.
About Miniclip.com:
Miniclip.com is the world's largest website dedicated to playing online games with 21 million unique users per month - source Comscore Media Metrix, Dec, 2004.
Miniclip.com games are the most played online games and are syndicated across more websites than any other online games. Miniclip.com games are extremely popular because they are fun, free and easy to use. Miniclip.com games include the full range from casual games to hard-core massive multiplayer games. www.Miniclip.com was launched in 2001 and has experienced explosive growth, acquiring 21 million unique game players per month in only four years. For more information about Miniclip.com visit www.Miniclip.com or email info@miniclip.com.
About Massive Incorporated:
Massive Incorporated has created the world's first video game network across all platforms. With its patent-pending technology, Massive dynamically serves advertising across the largest aggregated network of premier video game titles and delivers measured results on consumer interaction with this brand messaging. Massive has partnerships with more than 20 leading game publishers, over 35 blue-chip advertisers, and has served over eight million game sessions, to date. Massive allows publishers and advertisers to capitalize on the largest cultural and economic entertainment force in the world. Massive is backed by DFJ Gotham, DFJ New England, RRE Ventures, NeoCarta, Tobat Capital, and Newlight Associates. www.massiveincorporated.com.