The Largest Dating Game In The History Of The World To Launch August 16
Oh…And, It's Not on TV: It's on the Web…and Your Cell Phone
Heavy.com's Massive Mating Game Pioneers New Genre of "Massively Social" Game
"One small step for man, one giant leap for guys who want to date hot women-but can't!"
New York, NY - August 16, 2006 - American women beware: Sheilas* have come to take away your men! Heavy, the Number One digital entertainment brand with more than 12 million unique visitors per month (Nielsen), has tapped the Australian outback to unleash an invasion of "D-Cup proportions." Beginning August 16th, ten Sheilas will single-mindedly stalk their prey-the genus Hornimus Americanus guyus. The Sheilas are the objects of desire in the largest dating game in the history of the world-"Massive Mating Game" (MMG). Oh, and, uh, it's not on TV. MMG is played solely online and on cell phones-http:/mmg.heavy.com. One grand prize winner gets a weekend trip to Las Vegas to go on a real live and heavy breathing date with the single loveliest Heavy Hottie of them all.
"Now, instead of watching 'The Bachelor,' you can be the bachelor," said David Carson, co-CEO of Heavy. "But unlike every other dating game out there, with MMG you don't have to be Hollywood handsome or urbanely witty to compete and win. With MMG, we're completely tipping the scale in favor of real guys: guys who want to date hot women-but can't. We not-so-secretly hope the winning guy has a big 'ol gut and spends way too much time playing video games."
How to Play:
During the voting period (Aug. 16 - Sept. 6), guys can watch video and read about each of the Heavy Hotties, and then vote on which one they would most like to date. Next comes the game (Sept. 7 - Sept. 22), where the girl who received the most votes will text guys five questions about herself via text message-at anytime day or night. Only the guys who chime in the fastest with the correct answer will have a chance at the full Monty with a Heavy Hottie. For complete and official rules, please see http://www.massivematinggame.com/terms.php.
"With MMG, Heavy has effectively created a new programming category-'massively social,'" said Simon Assaad, co-CEO of Heavy. "All our winning guy has to have-to beat out the millions of other guys competing-is to like watching videos of hot girls talking about themselves, a cell phone, and prehensile thumbs to bang out obsessively quick text-message answers about the Heavy Hottie of their dreams."
In January, Nielsen//NetRatings named Heavy the 7th Fastest Growing Web Brand. Nielsen counts Heavy's viewership at more than 12 million unique visitors per month, the majority of which are young males, a demographic highly coveted by advertisers.
About Heavy.com
Heavy is the Number One digital entertainment brand for 18 - 34 year old guys with more than 12 million unique viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include "Behind the Music that Sucks," "America Suck Countdown," "Pimp My Weapon," "Contagious," "Blisster" and "Tourettes Cowboy." Portions of Heavy's library of animation and live-action shorts are available for free download to the video iPod and the Sony PSP. Advertisers on the broadband network include Burger King, Diesel, Axe, Sony and Nike.
Press Contacts:
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