The King of Fighters '98 Ultimate Match

28th October ’08

Ignition Entertainment and SNK Playmore are pleased to announce the upcoming European release of The King of Fighters ‘98 Ultimate Match for PlayStation®2.

KOF ’98 Ultimate Match adds a host of new Characters and Modes to enhance a game that is already widely regarded as the best KOF title to date.

The King of Fighters series is already considered to be one of the greatest fighting franchises ever. Utilising characters from many of SNK’s other established arcade fighters you can pick your own team of 3 from the vast roster and create your own powerhouse team!!

_______

‘KOF ‘98 is (arguably) the best in the series, and Ultimate Match adds new features that enhance the game further.’ says Peter Rollinson, Product Manager, Ignition Entertainment Ltd. ‘Ultimate Match includes the most characters found in a 2D fighting game.’

GAME FEATURES:

- Contains a total of 64 fighters, 9 of which are new to Ultimate Match – including Eiji Kisaragi from KOF ‘95, Geese Howard from KOF ‘96 and Orochi Iori from KOF ‘97!

- 3 modes of play – Extra, Advanced and the newly introduced ULTIMATE mode

- Classic 2D Arcade fighting action

- Updated and redesigned game opening and Character select screens

- Also includes the original NEOGEO version of KOF ‘98

For further information please visit: www.kingoffighters98.co.uk

The King of Fighters 98 Ultimate Match will be available Winter ‘08 for the for PlayStation®2.

Ends

For more information, please contact:

Derek Reeve, Ignition Entertainment

01795 435 042

Derek@ignitionent.com

About IGNITION ENTERTAINMENT LIMITED

Ignition Entertainment Limited, a UTV venture, is a software Developer & Publisher of Console and Handheld games.

Incorporated in April 2002, Ignition continues its expansion. At the centre of this is Digi-Guys, Ignitions wholly owned subsidiary and with further development studios in Tokyo and Florida, plans are being drawn for the release of a number of innovative titles across all major Game Platforms during 2008/9 and beyond.

Ignitions European HQ is based in Waltham Abbey (UK) and has other offices in Tokyo, Florida & Los Angeles.

UTV Software Communications Ltd Headquartered in India owns a 70 % stake in Ignition.

You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com

About UTV Software Communications Ltd

UTV Software Communications Ltd. is India’s foremost Media & Entertainment Company with leadership position in 4 Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange & the Motion Pictures business is listed on the AIM, London Stock Exchange. It has subsidiaries with offices across India, the UK and USA.

More information on the group is available at: www.utvnet.com

About SNK PLAYMORE CORPORATION

Over the past 15 years, SNK has published classic arcade titles such as THE KING OF FIGHTERS, BASEBALL STARS, METAL SLUG, SAMURAI SHODOWN, and FATAL FURY on a wide variety of home gaming and handhelds systems.

Utilizing the technology and know-how that has been cultured by the development of more than 100 games, we're continuously challenging a development of new games on a wide variety of home gaming, handhelds and also mobile systems.

You can find more information about SNK PLAYMORE CORPORATION and SNK PLAYMORE USA CORPORATION at: http://www.snkplaymore.co.jp/ , http://www.snkneogeousaconsumer.com/

© SNK PLAYMORE “THE KING OF FIGHTERS” is a registered trademark of SNK PLAYMORE CORPORATION.

" " and "PlayStation" are registered trademarks of Sony Computer Entertainment Inc.