The Indie Developer's Guide to Selling Games Now Available
For Immediate Release
May 1, 2006 - VGSmart, a leader in
independent game marketing, announced today that their first
published book, The Indie Developer's Guide to Selling Games
is now available in print and PDF forms from their website,
www.indiegameguide.com. The book is an
informal look at game marketing, from development to
post-published. While neither a research paper nor a text
book, it contains a mix of opinions, facts, and crash courses
in marketing. It is written to be an enjoyable read even if
the developer in question despises marketing.
The book is divided into six main chapters, covering
marketing in pre-production, production, release,
post-release, and looking to the future. The sixth chapter
covers some advanced marketing theories, including Joseph
Lieberman's Motivational Pyramid, a unique perspective on
motivating the sale of games by using a hierarchical
structure of motivational factors specifically found in
games.
Samples of the book's first three pages and the table of
contents are available at the www.indiegameguide.com website. More information
on VGSmart can be located at www.vgsmart.com.
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For Interviews or Review Copies Please Contact Joseph
Lieberman at Sales@VGsmart.com
Sample Downloads:
http://www.indiegameguide.com/resources/IDGTSPreview.pdf
http://www.indiegameguide.com/resources/IDGTSPreview.pdf