THE GAME FACTORY® SIGNS LICENSING AGREEMENTFOR NEW KIDS' HIGH-TECH ANIMATED SERIES 'PET ALIEN'FROM TAFFY ENTERTAINMENT

Chertsey, United Kingdom - November 29th 2006: The Game Factory today announces the signing of a worldwide publishing agreement with Taffy Entertainment to bring to market a Nintendo DS title based on the high-tech children's animated series Pet Alien. The game is being developed by SHIN'EN using their proprietary third generation 3D Nintendo DS engine.

Pet Alien is a 3D/CGI comedy series about a twelve-year-old's life and relationships, seen through the eyes of five aliens, Dinko, Swanky, Gumpers, Flip and Scruffy, who decide to move in with young Tommy Cadle. Realising Tommy is a bit of an underdog, the aliens try to "help" him in every aspect of his complicated pre-adolescent Earth life and in the process, turn his existence inside out and upside down!

Currently airing in over 50 countries, Pet Alien is the first ever "squash and stretch" CGI animated television series, with a classic 2D cartoon aesthetic. Based on a property created by Jeff Muncy of John Doze Studios, the series is produced by Mike Young Productions LLC, in conjunction with Moonscoop, Telegael, KI.KA, ARD and Europool Germany.

The game will be released globally in Q2 2007 and will see gamers -

Playing over 50 levels set inside a giant robotic spaceship

Use the unique abilities of all five Pet Aliens to fight and puzzle to Tommy's rescue!

Enjoy fully 3D, tilted top-down gaming

Take on 5 stylus-driven mini-games

Play in adventure and Bonus modes containing an unlockable Jukebox and photo gallery

Battle robot enemies inspired by 1960's era sci-fi.

"We're excited to add Pet Alien, an out-of-this-world property, to our gaming product line" said Henrik Mathiasen, President for The Game Factory. "Just as we have done with all our global properties we look forward to adapting the series' signature style and humour into a multi-layered game that will entertain players of all ages"

"The Game Factory is the perfect partner for an irreverent show like 'Pet Alien', explains Cynthia Money, President, Worldwide Consumer Products for Taffy Entertainment. "Their incredible creativity and sense of fun will translate into a video game that engages both fans of the show and gamers of all ages with exciting new worlds and interactions with Tommy and his alien friends."

Pet Alien is published by The Game Factory for Nintendo DS Q2 2007

Notes to editors

About The Game Factory:

The Game Factory is an international publisher of video and computer games based on leading international children's characters. The Game Factory is a subsidiary of K.E. Mathiasen Group A/S, one of the largest children's products companies in Northern Europe.

www.gamefactorygames.com

About Taffy Entertainment:

Taffy Entertainment ( www.TaffyEntertainment.com) is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe. This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. Taffy's library for distribution and/or consumer products includes the Emmy Award-winning "Jakers! The Adventures of Piggley Winks," "ToddWorld," "Pet Alien," "Titeuf" (TooTuff), "Growing Up Creepie," "Mix Master," "Fantastic Four," "Code Lyoko" and "Casper," among many others. With offices in Paris, Los Angeles, London and Shanghai, the company has fully-integrated production, distribution, licensing, merchandising and marketing facilities. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market. The company also distributes to leading broadcasters in 160 countries around the world.

For more information, please contact:

Lucinda Digweed

+44 (0) 8707 347 600

Lucinda.digweed@gamefactorygames.com

NINTENDO DS IS A TRADEMARK OF NINTENDO.