The Fun Is Back - SEGA Rally Returns To Redefine The Rally Genre

FOR IMMEDIATE RELEASE




LONDON & SAN FRANCISCO (28th April, 2006) - SEGA Europe Ltd. and SEGA of America, Inc. today are proud to announce SEGA Rally (known as SEGA Rally Revo in the US). Originally released in 1995, 'Sega Rally Championship' helped to create the Rally genre and was quickly heralded as the pinnacle of arcade racer's. Staying true to the series, SEGA Rally will be the first title developed by the newly formed SEGA Driving Studio and will be racing onto the Sony PlayStation® 3 computer entertainment system, the Xbox 360 video game and entertainment system from Microsoft and PC in 2007.

Set to redefine the rally genre with vibrant next generation graphics, intuitive controls, competitive bumper-to-bumper racing and fully reactive environments. SEGA Rally will once again be leading the rest of the pack with a wonderfully vivacious and realistic graphical world that is every gamers driving fantasy.

"The rally genre has become the domain of ultra realistic simulation based titles that portray the sport in minute detail but offer little in terms of fun," commented Guy Wilday, Studio Director, SEGA Driving Studio . "With the emphasis being on entertainment, SEGA Rally will focus on delivering an adrenaline fuelled competitive racing experience but without over-complicating the rally experience."

SEGA Rally will encourage players to put the pedal to the metal and enjoy thrilling head-to-head racing. Skilled driving will go hand-in-hand with pure luck as you hurtle around looping tracks in a wide selection of 4WD, 2WD & Classic vehicles that react quite differently depending upon the racing surface. SEGA Rally offers a vast variety of fully deformable environments and surfaces, from littered gravel tracks, all weather tarmac roads, to snow driven trails - no two laps let alone a race will ever be the same!

Player's rallying skills will be tested to the limit as aside from the sleek motors on offer, Sega Rally also offers players an advanced AI that takes into account the racing surface to adapt their driving style to suit. Single player and multiplayer split screen, along with online capabilities will offer race fans an unbelievably competitive and first class driving experience.

Sega Rally pushes your driving skills to the limit and will be racing across Europe in 2007 on the Sony PlayStation® 3, Xbox 360 and PC!

About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe Ltd. Web site is located at www.sega-europe.com.

About SEGA® of America, Inc.
SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America, Inc. Web site is located at www.SEGA.com.