The Follow-Up to the No. 1 Next-Gen Title Now Available

London - Nov. 10, 2006 - Get closer than ever to the fury of combat with Call of Duty® 3, as you fight through the Normandy Breakout, the Allied campaign that paved the way for the liberation of Paris and the fall of Nazi-occupied Europe. Players will feel the rush of unrelenting action as they challenge German forces from four allied sides through single and multiplayer missions that unfold like a gripping and epic war movie experience. Call of Duty 3 from Activision, Inc.'s (Nasdaq: ATVI) Treyarch is on sale now for the Xbox 360 video game and entertainment system from Microsoft for a suggested retail price of £49.99, as well as both the Xbox® video game and entertainment system and the PlayStation®2 computer entertainment system each for a suggested retail price of £34.99.

"Call of Duty 3 brings players closer than ever to the intensity of combat," said Will Kassoy, senior vice president of global brand management, Activision, Inc. "Gamers will be instantly transported into a seamless narrative, set on a gritty battlefield that features the most highly detailed environments, amazing effects, realistic weapons and soldiers and more for an epic experience."

Built from the ground-up, Call of Duty 3 takes full advantage of next-generation technology and a new physics engine to deliver a living battlefield where cover is ripped apart by gunfire and explosions; blades of grass are trampled beneath tank treads and soldiers' feet and uniforms wrinkle and fold like real fabric. Battle Actions require players to engage in life-or-death, hand-to-hand combat with enemies, plant explosives and fire mortars, further immersing them into the most authentic WWII experience to date.

In the ultimate character-driven experience through a continuous and compelling story of bravery, loyalty and teamwork, players step into the shoes of four ordinary soldiers - American, British, Canadian and Polish - to fight through The Normandy Breakout, the historic campaign that led to the liberation of Paris and brought the Allies onto the doorstep of victory.

Call of Duty 3 serves up intense infantry and vehicle simultaneous multiplayer action, allowing Xbox Live® players to go online for Axis vs. Allies team-based gameplay for up to 24 players. In addition to Headquarters, Capture the Flag, Battle and Team Battle modes, Treyarch has added War and Single Flag - Capture the Flag. War centralizes the action on common points of interest, promising fast and furious combat on the battlefield, while Single Flag - Capture the Flag forces each team into fierce conflicts over a common objective. In Call of Duty 3, multiplayer fans have more tools in their arsenal: commandeer multiple-occupancy vehicles, mantle tanks, plant anti-personnel mines in strategic areas and rank-up to maximize the strength of your special class ability.

Call of Duty 3 is rated BBFC 15.

For Information Contact:

UK Press

Suzanne Panter

PR Manager UK/EM

Activision UK Ltd.

+44 (0) 20 3060 1082

spanter@activision.co.uk

About Activision Inc

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Sweden, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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