The Escapist
Video distribution deal clinched with Castfire.
For Immediate Release
Durham, NC – June 18, 2008 – In conjunction with its release of four new video series, The Escapist has upgraded the quality of its video distribution, as part of a major deal with leading white-label broadband audio and video publishing company, Castfire Inc.
Castfire brings with them an advanced modular content system with robust APIs that allows for the integration of video content directly into existing backend content management systems. Its open platform has been created to enable any user to seamlessly integrate Castfire services into all current video and audio, while integrating multiple formats.
“We're extremely excited to be working with Castfire to expand on our video offerings," says Russ Pitts, Director of Video Production. "We're thrilled with the continued growth of our premiere video brands like Zero Punctuation, and our new series are living up to that pedigree, presenting our audience with a variety of new video content to fall in love with. In Castfire we've found a video partner who shares our commitment to quality and presentation. We believe our audience deserves the best and we're happy to be able to give it to them."
“Castfire is excited to be working with such a prominent name in the gaming industry” said Robert Kohler, co-founder of Castfire. “They really have amazing content and are taking advantage of Castfire’s tools to monetize and distribute their entire catalog of content across social networks, syndication partners and to devices such as iPods and mobile phones. Castfire’s robust and flexible platform is perfect for forward thinking publishers like The Escapist by enabling them to increase distribution, manage syndication deals and generate revenues regardless of where and how a person watches a show.”
About Castfire, Inc.
Founded in 2005, Castfire is a profitable best-of-breed audio and video platform that is used by media companies in order to manage and monetize large libraries of content. The Castfire platform is a one-stop white-labeled solution that allows publishers to reach its audience across multiple platforms and devices and increase its audience size by automating complex syndication relationships. Through the company's API, Castfire integrates with third party ad servers such as DART, OpenX, FreeWheel, social networks, CMS' and any other online application. Other Castfire clients include Next New Networks, CNET, KCRW, KCET, Federated Media, BoingBoing, Ask A Ninja, WebbAlert, Deca.tv, and several NFL teams.
About The Escapist
The Escapist covers gamer and digital culture in a progressive editorial style, with articles and columns by the top writers in and outside of the industry. A weekly publication with supplemental daily editorial and news updates, its magazine-style articles offer content for a mature audience of entertainment enthusiasts, industry insiders and other "NetSet" readers. The Escapist is the 2008 winner of both the Webby Award and the People’s Voice Award for best games-related website. The weekly portion of The Escapist is published every Tuesday and explores a central theme, addressing head-on the topics relevant to modern entertainment aficionados. Combining print-quality writing and magazine-style aesthetics with the accessibility of the web, The Escapist is available for free online at www.escapistmagazine.com.
About Themis Group Inc.
Themis Group, Inc. ( www.themis-group.com) is an interactive media publishing and services company catering to the worldwide community of technology, games and entertainment enthusiasts. Themis Group segments its operations into publishing and services divisions which work cooperatively to reach and relate with today’s NetSet, the tech-savvy young media consumers.
Themis Group, Inc.’s publishing division, including the WarCry Network and The Escapist, operates a network of websites, blogs, and digital magazines offering entertainment, news and editorial content to their respective communities.
The Escapist and The Escapist logo are trademarks of Themis Group, Inc.
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editor@escapistmag.com