The Ben Heck Show

CHICAGO – March 21, 2011 – element14, a collaborative social community and electronics store for design engineers and electronics enthusiasts, and modding guru Benjamin J. Heckendorn, a.k.a. Ben Heck, incorporate the old with the new as Ben combines a 1977 Atari console with an Xbox 360™ laptop system in the latest episode of “The Ben Heck Show.”

In this episode, Ben works on a custom mod for Atari to create an Xbox 360 portable laptop with the look and feel of a 1970s Atari console to help support the debut of new games based on iconic titles, including Yar’s® Revenge and Star Raiders®. Ben takes viewers through the entire build process, including designing the system with Adobe® Illustrator®, routing each piece of the new casing, re-wiring and connecting the Xbox 360 components, and prepping the circuit board inside the new LCD screen and backing panel to ensure the electronics fit properly.

“I was thrilled when Atari approached me to build this unique gaming system – this is the most ‘Ben Heck’ type project I could possibly build,” said Ben. “It was a great experience taking consoles from two completely different eras and combining them, not only from a mechanics standpoint, but incorporating the design features to replicate an old Atari. That’s what art’s all about!”

Throughout the design and build process, Ben takes careful consideration to incorporate elements from the original Atari system such as wood paneling, sharp, contoured edges and Atari’s classic metal switches. He even combines graphics from the original Atari joystick with the “ring of light” required by the Xbox system. After powering up the machine for a quick game of ‘Street Fighter IV,’ Ben concludes the project a major triumph.

“We are thrilled with the final build of Ben’s custom Xbox 360 1977 Edition system,” said Lee Jacobson, SVP of Licensing and Digital Publishing, Atari. “Ben clearly had a lot of fun and it’s great to see how the classic, retro Atari design is incorporated. The system completely exceeded our expectations and we’re sure that any Atari enthusiast would be thrilled to use this unique system.”

Show fans are invited to visit element14 to register for a chance to win one of Ben’s recent builds, submit videos of their own builds or to throw Ben a challenge for a future episode.

“In this episode you can see just how much fun Ben has on his modding projects – from gleeful laughing as he takes a blowtorch to a circuit board, to making a point to include the classic components inherent of the original Atari system,” said Alisha Mowbray, senior vice president of marketing, element14. “As usual, Ben’s humor and the ease in which he explains his building process make for another fun and informative episode. And, this latest creation is sure to become yet another one of Ben’s highly coveted builds.”

About “The Ben Heck Show”

“The Ben Heck Show” is a bi-weekly online television series aired in English that’s dedicated to the science and art of system and hardware modding with a global audience of design engineers, students and electronic enthusiasts. Sponsored exclusively by element14, each episode spotlights Ben’s mods of popular electronic devices while educating viewers on the underlying technology powering each project.

About element14

element14 is the first collaborative communityand store for design engineers and electronics enthusiasts offering product data, design tools, technology information, and top brand components to seamlessly facilitate the design process. element14 is sponsored by Premier Farnellplc (LSE: pfl), a leader in multi-channel distribution and specialty services for electronic design engineers, trading throughout the Americas (Newark), Europe (Farnell) and Asia-Pacific (element14).

http://www.element-14.com/community/index.jspa

For further information please contact:

Matt Clarke

Matt.Clarke[at]pinnaclemarcom[dot]com