TEST DRIVE UNLIMITED GETS PIMPED AT MAX POWER LIVE
- West Coast Customs Take Atari's Breathtaking Hawaiian Racer
For a Spin -
LONDON, UK - 3 July 2006 - From June 30th to July 2nd UK car
magazine Max Power played host to one of the biggest shows of
the year, Max Power Live, at Birmingham's National Exhibition
Centre, and Test Drive Unlimited took centre stage, joined by
world-famous West Coast Customs' Ryan and Alex. The
ride-pimping specialists were blown away by the game after
playing the demo downloaded from Xbox Live® Marketplace in May,
but with Test Drive Unlimited stuffed to bursting with so many
incredible cars it's questionable whether these rides actually
need any pimping at all. Ryan and Alex spent time with the
Atari team on the packed stand, talking to fans, brandishing
their spectacular tattoos and posing for photos in front of the
immaculate Lamborghini Gallardo, one of the mind-blowing
automotive works of art featured in Test Drive Unlimited.
Throughout the weekend 1000's of racing fans road-tested the
game on 32 Xbox 360 game pods, hammering the control
pads solidly driving a selection of the world's most desirable
and exclusive vehicles head-to-head on the tropical open roads
of Hawaii. In Test Drive Unlimited players live the jet set
lifestyle, collecting and racing cars and bikes from the
world's most exclusive manufacturers, and taking on opponents
both on and offline to become the overall champion. Going on
sale across Europe this September for Xbox 360, followed by PC,
PS®2 and PSP this autumn, Test Drive Unlimited is racing
reinvented. For updates, screenshots and trailers visit
www.testdriveunlimited.com. To find your photo taken on the
stand at Max Power Live visit www.testdriveatmaxpowerlive.com.
About Eden Games The second largest game development studio in
France, Eden Games has achieved international recognition
through the creation of games including V-Rally 1, 2 and 3,
Need For Speed: Porsche, Kya: Dark Lineage and Titeuf. Base in
Lyon, France, Eden Games is a wholly owned subsidiary of
Infogrames Entertainment SA. About Xbox 360 Xbox 360 is the
next-generation video game and entertainment system that places
gamers at the center of the experience. Available this holiday
season in Europe, Japan and North America, Xbox 360 will ignite
a new era of digital entertainment that is always connected,
always personalized and always in high definition. About
Infogrames Entertainment and Atari Infogrames Entertainment
(IESA), the parent company of the Atari Group, is listed on the
Paris Euronext stock exchange (ISIN code: FR-0000052573) and
has two principal subsidiaries: Atari Europe, a privately-held
company, and Atari, Inc., a United States corporation listed on
NASDAQ (ATAR). The Atari Group is a major international
producer, publisher and distributor of interactive
entertainment software for all market segments and in all
existing game formats (Microsoft, Nintendo and Sony) and on
CD-ROM for PC. Its games are sold in more than 60 countries.
The Atari Group's extensive catalogue of popular games is based
on original franchises (Driver, Alone in the Dark, V-Rally,
Test Drive, Roller Coaster Tycoon, etc.) and international
licenses (Matrix, Dragon Ball Z, Dungeons & Dragons, etc.).
For more information: http://www.atari.com ® 2006 Atari Europe
SASU. All rights reserved. Xbox, Xbox 360, and Xbox Live are
either registered trademarks or trademarks of Microsoft
Corporation in the United States and/or other countries. # # #
