Target at E3
Retailer to host a Bullseye Lounge featuring games and, more importantly, snacks.
MINNEAPOLIS - May 12, 2009
This year, the Electronic Entertainment Expo in Los Angles will be bigger than ever, and Target® will be a part of the world’s most important video game trade show where the industry’s creativity and innovation will be on display. From June 2-4, Target will host an interactive Bullseye Lounge in the heart of the Los Angeles Convention Center as a place to cool off while exclusively showcasing a few of 2009’s hottest video game titles from some of its biggest publishing partners.
“Time and time again, the Electronic Entertainment Expo has proved to be the epicenter of the video game world,” said Mark Schindele, senior vice president, Target. “Events like E3 allow us to collaborate with our publishing partners to highlight key titles as well as get a look at the best video game products for the future.”
Aside from previewing new 2009 gaming titles, the Bullseye Lounge will offer attendees a place to recharge, relax and refresh with snacks from Archer Farms, Target’s premium food owned brand. The Bullseye Lounge will be centrally located in the mezzanine between the main halls.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,699 stores nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
About E3 Expo™
E3 Expo is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.e3expo.com orwww.theesa.com.
About the ESA
The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3), business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.
About IDG World Expo
IDG World Expo ( www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All® (E For All®), E3 Media & Business Summit, LinuxWorld Conference & Expo®, Macworld Conference & Expo®, Next Generation Data CenterTM (NGDCTM) and REVEAL Los Angeles... The Fashion & Design EventTM. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.
Wes Phillips, TriplePoint for Target
(415) 955-8500
wes@triplepointpr.com
Target Communications
(612) 696-3400