Take on the Temples of Ancient Secrets with Inca Quest™

London, UK & San Mateo, CA - 8th November, 2006 - I-play, the mobile entertainment company, along with iWin, a leading developer and publisher of online casual games, today announced the launch of Inca Quest, the latest installment in their wildly popular puzzle franchise. Inca Quest joins I-play's successful iWin franchises including Big Kahuna Reef (Hawaii Quest), Mah Jong Quest, and Jewel Quest, which has delivered close to 2 million downloads in just over 12 months. Inca Quest is now available to over one billion mobile subscribers through I-play's global distribution network.

Mobile gamers must guide Professor Arthur Quest to the Lost City of Gold, where ingenious puzzles and challenges await him. Aim, launch, and match Incan colour coins through 10 temples of adventure, 100 confounding puzzles and 6 floors of the Angry Shaman's survival trial. If the challenges of the Lost City of Gold prove to be too difficult, Bongo Man, your intrepid guide, is on hand to offer hints for revealing the devious mysteries of the Inca.

Spanning three different gameplay modes- Survival, Puzzles and Adventure - Inca Quest offers casual gamers the ultimate "pick up and play" experience, whether in long or short gaming sessions, thanks to its quick and addictive gameplay specifically targeted towards casual gamers.

David Gosen, CEO of I-play." Our Quest franchise is one of our most successful on mobile and we're delighted to be launching yet another top casual game from the iWin portfolio. Inca Quest is a good example of a great puzzle game for today's generation of mobile gamer."

"We are very excited about the release of Inca Quest on mobile devices, a game that captures the addictive qualities of the original version," said CJ Wolf, CEO of iWin Inc. "Our strategic relationship with I-play has been extremely successful and one that we look forward to continuing for years to come."

Notes to Editors:

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. . A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.

About iWin, Inc

Founded in 2001, iWin, Inc is a leading developer and publisher of online casual games for the mass market. The company offers free games, premium download games and skill-based games through its web sites www.iwin.com and www.playsite.com. iWin also distributes its games through several leading web properties including Yahoo, Real Networks, MSN, Shockwave and AOL. iWin has created more than 30 Web games and top-selling download games including Jewel Quest (a Finalist for the 2004 Billboard Digital Entertainment Awards as "Downloadable Game of the Year"), Mah Jong Quest, and Family Feud®. iWin's offices are located in San Francisco.

2004 Copyright Reflexive Entertainment, Inc. - Big Kahuna Reef is a trademark and Reflexive and the Reflexive logo are registered trademarks of Reflexive Entertainment, Inc.

For more information, please call + 415 348 7276 or visit us at www.iwin.com.