T-Mobile UK Launches Sennari's PrizePlay Gaming Service

(CUPERTINO, Calif. & LONDON) - August 17, 2006 - Sennari, the world leader in CRM-based applications for mobile phones, announces today that T-Mobile is offering Sennari's PrizePlay TM gaming service on its t-zones service under a new dedicated Play for Prizes category. The PrizePlay titles include: Monopoly, Snakes and Ladders, Triple Towers (Solitaire), Mahjong, Star Trek, Poker Battle and Goldenballs (Pachinko).

"PrizePlay games are a breakthrough in connected gaming," said Neil Holroyd, UK Content Manager (Games & Gambling). "The games are extremely addictive and provide great entertainment for the casual gamer. The unique opportunity to win merchandise just by playing fun games is a breakthrough in mobile entertainment."

To encourage T-Mobile users to try PrizePlay, from August 14 to October 2, whenever someone plays a PrizePlay game (on T-Mobile) they are automatically entered into a daily drawing to win an Apple iPod Nano. The more games a user plays, the more likely their chances of winning increases.

PrizePlay is a suite of games designed using a pay-per-play model with in-game prizes to encourage repeat play. Built on Sennari's proprietary mCRM platform, PrizePlay offers many features including: real-time game interaction; in-game transactions that involve storing points, currencies, tokens, or coupons; pay-per-play or tournament style gaming models and in-game prizing.

"PrizePlay has already proven wildly popular in the UK," said Bill Barhydt, CEO of Sennari. "The ability to win a prize every time you press 'Play Game' makes PrizePlay an original service in the mobile gaming world. At the same time the ability to provide ongoing statistics on repeat game play, prize redemptions and in-game promotions offers carriers vital information they can leverage in their marketing and retention efforts. We're the first entertainment company in mobile that truly knows their customers."

PrizePlay games are available for download from the Play for Prizes section on t-zones at http://www.t-zones.co.uk/en/prizeplay. Customers pay for each game, which is billed directly via their phone bill, for the opportunity to earn Bling, which can be redeemed for prizes. Users pay £3 to download the game, which has inclusive tokens. Additional tokens are only 50 pence a piece when they are bought in packs. A bundle of £5 includes two extra tokens. PrizePlay games give users the ability to win merchandise, such as digital downloads, electronic goods and high street retail gift certificates. Prizes are redeemed directly from the mobile game or via the web at www.prizeplay.com or t-zones' Play for Prizes page.

About Sennari

Sennari offers the first mobile customer relationship management (mCRM) platform for building connected transactional mobile applications. mCRM enabled applications, like PrizePlay, are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including: auto user registration; in-app transactions, such as pay per use, loyalty points and subscriptions; real-time events and promotions; customer interaction; friend-based referral programs; opt-in marketing; and SMS campaigns. For more information, visit www.sennari.com