SuperData and Gfk to unify physical and digital console data
Monthly report will give most complete overview to date of key European console markets
SuperData and Gfk Entertainment are teaming up to provide a monthly report that unifies digital and physical console software sales for key European markets.
GamesIndustry.biz regularly uses Gfk's physical sales data and SuperData's market intelligence on digital games in its articles, but until now there has been no accurate way of providing a more complete view of the market. This new partnership goes some way toward changing that, combining Gfk's retail sales with SuperData's transaction-level digital sales, gleaned from 48 million gamers.
In a statement released today, Gfk managing director Dr. Mathias Giloth called it, "a milestone in the history of games market research."
"With the advent of digital distribution, the landscape for video games has drastically changed," added SuperData CEO Joost van Dreunen, while also highlighting the $6.25 billion revenue earned through full-game downloads and digital add-ons in 2015.
"That means that major publishers are now fully invested in pursuing digital channels as a core piece to their business strategy. Major franchises like Call of Duty, FIFA and Grand Theft Auto earn revenues across a range of channels. By partnering with GfK Entertainment we are in the unique position to provide a greater degree of market transparency."
The first report under the new arrangement will arrive soon, though no specific date has been set.