Studio Liddell/Chapman Entertainment deal

TUESDAY 30 MARCH 2010

Independent creative agency, Studio Liddell has licensed Chapman Entertainment properties Roary the Racing Car and Fifi and the Flowertots with plans to launch an iPhone app and develop games for the Nintendo Wii.

Studio Liddell has worked with Chapman Entertainment since 2004 to produce the CGI content for both TV based shows, broadcast in over 140 countries.

The Roary iPhone App, ‘Rollin' Road’, is scheduled for release at the end of March 2010, and will provide younger kids with a simple, rewarding game featuring one of their favourite television stars. As Roary, players have to race along the 'rollin' road', dodging oil slicks and notching up distance without colliding with the other Silver Hatch regulars. The game uses the iPhone's accelerometer functions to control Roary, making the game suitable for even the youngest fan, and as all scores can be submitted to the online high score table, everyone has the chance to become the number one star!

Studio Liddell is also developing Nintendo Wii Games for the two properties, expected during 2011. Players of the Roary racing game will find themselves immersed in a series of mini adventures within the Roary world, along with all their favourite characters from the show. It’s Mr Carburettor’s birthday and everyone wants to make sure it’s extra special by organizing a spectacular birthday Grand Prix in his honour.

In the Fifi game, players will have the opportunity to decorate Fifi’s bedroom, choosing their own clothes from the wardrobe. They will also be able to play in the Flowertot garden, interacting with other characters – planting seeds and helping them grow, baking, painting or simply being Fifi’s best friend.

Ian Liddell, Managing Director of Studio Liddell says: “Roary and Fifi are fantastic properties with huge potential for multi-platform. We have been working hard to develop games that will make kids feel they are fully immersed in a real-life episode of Roary or Fifi and we are currently speaking to publishers to launch the Wii games early next year.”

Valerie Fry, Director of Licensing at Chapman Entertainment adds, “The team at Studio Liddell are experts in animation and interactive applications, and therefore we are very pleased to be working with them again on Fifi and Roary in this capacity. We are confident of another success story, particularly with the growing popularity of Wii and iPhone Apps!”

The contract between the two companies will last until June 2013. Studio Liddell is currently approaching publishing partners to assist in bringing the titles to market.

For more information on Fifi and the Flowertots, please log on to www.fifiandtheflowertots.com or to find out more about Roary the Racing Car, please visit www.roarytheracingcar.com

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NOTES TO EDITORS:

About Studio Liddell

Studio Liddell is an award-winning independent '360' content production company, with specialist 3D animation, interactive and design capabilities. With offices in Manchester and London, it has a reputation as one of the leading producers of CG broadcast and interactive content in the UK. The company’s projects span broadcast, advertising and entertainment, including visitor attractions and corporate.

Studio Liddell’s core business can be split into four main areas of expertise: animation, interactive applications, illustration and high end digital imagery plus graphic design. Each of these four areas stem from the in–house team’s expertise in the production of stunning computer generated imagery and specialist bespoke programming.

Founded in 2002 by experienced animators Ian Liddell, Jon Liddell and Andrew Jones, Studio Liddell began as a specialist in still images for the advertising industry and has continually adapted to new technologies and demand for new communications methods, today creating high-end 3D stills, animations and interactive CG. Working with brands, producers and content-holders, Studio Liddell occupies a unique position in the market.

Studio Liddell’s credits include CBBC’s Bugbears, Chapman Entertainment’s Roary the Racing Car and Fifi and the Flowertots, Silentnight American Idol sponsorship bumpers, 3D recreations of Manchester United football stadium, Lemsip promo images, Kellogg’s packaging stills, animations for General Motors web content, and many many more.

Find out more at: http://www.studioliddell.com

About Chapman Entertainment

Chapman Entertainment was founded by Managing Director, Greg Lynn, Creative Director, Keith Chapman – the originator of Bob The Builder and Fifi and the Flowertots – and Commercial and Finance Director, Andrew Haydon. It is a rapidly growing company specializing in the creation, production and IP management of original, quality children’s and family entertainment properties. Creativity is key to the company which is evident through its hit TV series, Fifi and the Flowertots and Roary the Racing Car, and there are a raft of other projects already under way including BBC acquisitions Rah Rah the Noisy Lion and Little Charley Bear.

For more information, please visit www.chapmanentertainment.co.uk

For press enquiries: Franklin Rae Communications

+44 (0) 20 7490 4050

Greg Halse

greg@franklinrae.com

Mary Jones

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