Strawberry Shortcake Prepares To Double the Fun for Q4

Chertsey, United Kingdom - May 24th 2007: The Game Factory today announces the European release of two new games based on the Strawberry Shortcake license. Strawberry Shortcake - The Sweet Dreams Game will release in selected markets on PC, whilst Strawberry Shortcake 2 will release across the EU for the Nintendo DS. Both games will be in stores Q4 2007.

Strawberry Shortcake, the unofficial Berry Princess of Strawberryland, is the perfect positive role model for today's gamers. Appealing to female gamers of all ages but specifically targeting the expanding girls market, both games see you explore the sweet, helpful and friendly world of Strawberry and her Berry best friends.

Strawberry Shortcake - The Sweet Dreams Game for PC features -

An enchanting storyline as Strawberry Shortcake tries to restore Dreams to her friends' dreamless sleep.

8 levels and 6 mini games

Platform style gameplay - jump, run, overcome enemies and unlock special powers!

4 enchanting environments - Strawberryland, the Dreamboat, The Land of Dreams, and the Dream Factory

4 levels of difficulty, making the game suitable for girls of all ages!

Strawberry Shortcake 2 will release for Nintendo DS and features -

An exciting adventure through all four seasons, to bake the biggest cake of all time!

Pogo-stick, dive and paraglide your way through a series of challenges

Explore four areas to collect the four ingredients to bake the cake!

Classic jump 'n' run gameplay

Strawberry Shortcake 2 is published by The Game Factory for Nintendo DS.

Strawberry Shortcake - The Sweet Dreams game is published by The Game Factory for PC. Both games will be released in Q4 2007.

Notes to editors:

About The Game Factory:

The Game Factory is an international publisher of video and computer games based on leading international children's characters. The Game Factory is a subsidiary of K.E. Mathiasen Group A/S, one of the largest children's products companies in Northern Europe.

www.gamefactorygames.com

About American Greetings Properties:

American Greetings' intellectual property and outbound licensing division, AGP was established to develop multi-platform entertainment, licensing, merchandising and promotional campaigns for its classic properties, as well as develop a new series of character brands. The impetus for setting up the division was inspired not only by the success of two properties, Care Bears and Strawberry Shortcake but also the intellectual properties, digital, manufacturing and retail core competencies that define the American Greetings Corporation. Besides Strawberry Shortcake, American Greetings Properties also include Holly Hobbie, Twisted Whiskers, Sushi Pack, Maryoku Yummy, Bubblegum, Madballs, Popples, and more. For more information visit www.agpbrands.com

About DIC Entertainment:

DIC Entertainment, a fully integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. The Company serves as the worldwide licensor for brands such as McDonald's, Strawberry Shortcake, and Classic Trolls. As a pre-eminent supplier of kids programming worldwide, DIC has developed strategic partnerships with key broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with offices in New York, Paris and London.

For more information, please contact:

Lucinda Digweed Lucinda.digweed@gamefactorygames.com

NINTENDO DS IS A TRADEMARK OF NINTENDO.