Step Right Up! 2K Play Expands Its Carnival Games Franchise With Carnival Games™ For Nintendo DS™ And Carnival Games: Mini-Golf™ Exclusively For Wii™

FOR IMMEDIATE RELEASE

New York, NY - March 11, 2008 - 2K Play, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced two new titles as a part of its brand extension strategy for its highly popular Carnival Games series. The new titles include Carnival Games for Nintendo DS, which is scheduled to ship this summer, and Carnival Games: Mini-Golf, an all-new game exclusive to the Wii home video game system, which will debut later in the year. 2K Play is also announcing that its flagship Carnival Games title has reached a milestone shipment of one million units worldwide, while remaining a regular fixture in the Chart Track top five (Wii chart).

"The success of Carnival Games is proof that the casual game market continues to grow," said Christoph Hartmann, President of 2K. "We are actively working to expand the 2K Play label and are committed to producing fun, quality games for the mass market, with the Carnival Games franchise paving the way."

"The consumer response to Carnival Games has been extraordinary," said Steve Lux, vice president of business development for 2K Play. "The game resonates with every demographic, and the feedback we have received from mums, dads, kids and grandparents shows Carnival Games as one of the drivers of family gaming. Our new games build on the strength of the first title and will promote this growing trend."

Carnival Games for DS brings the fun of the original to the world's best-selling handheld system this summer. Each mini-game is designed from the ground up to take full advantage of the DS control mechanism. A frenzied combination of tapping, blowing, speaking and stylus maneuvering brings the now famous Carnival concourse to life. Favourites such as Alley Ball, Frog Leap and Dunk Tank are complemented with fresh, new games including RC Raceway and Clown Hammer.

Later this year, the all-new Carnival Games: Mini-Golf comes exclusively to Wii. Featuring Carnival Bob and other characters made popular in Carnival: Funfair Games, Carnival Games: Mini-Golf brings a series of atmospheric, themed, mini-golf courses to life. Head back in time to the land of the dinosaurs, keep order in the Wild West, or search for treasure on an island full of pirates! Carnival Games: Mini-Golf combines traditional mini-golf fun with action-oriented game play, utilising the unique capabilities of the Wii Remote.

"We work hand-in-hand with Nintendo on the design of our Carnival Games titles to make sure they deliver the best-possible gaming experience for their consoles," said Harley Howe and Patrick Wilkinson, studio heads of 2K Play's Cat Daddy Games. "These new titles in our growing Carnival Games franchise are fun, feature true-to-life physics, and deliver on the promise of the original. You can almost smell the candy floss."

For more information, log onto www.2kgames.com/2kplay.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc., is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii, Nintendo DS, Nintendo GameCube and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play, and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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Wii and Nintendo DS are trademarks of Nintendo. ® 2006 Nintendo.

This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee's investigation of the Company's stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Further risks and uncertainties associated with Electronic Arts' unsolicited proposal to acquire the Company include: the risk that key employees may pursue other employment opportunities due to concerns as to their employment security with the Company; the risk that the acquisition proposal will make it more difficult for the Company to execute its strategic plan and pursue other strategic opportunities; the risk that the future trading price of our common stock is likely to be volatile and could be subject to wide price fluctuations; and the risk that stockholder litigation in connection with Electronic Arts' unsolicited proposal, or otherwise, may result in significant costs of defense, indemnification and liability. Other important factors are described in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2007, in the section entitled "Risk Factors" as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2008, in the section entitled "Risk Factors." All forward-looking statements are qualified by these cautionary statements and are made only as of the date they are made.

CONTACT

Al Bickham

UK PR Manager, 2K

Alex.bickham@2kgames.com