Step Right Up! 2K Play Expands Its Carnival Games Franchise With Carnival Games™ For Nintendo DS™ And Carnival Games: Mini-Golf™ Exclusive

New York, NY - March 11, 2008 - 2K Play, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced two new titles as a part of its brand extension strategy for its highly popular Carnival Games series. The new titles include Carnival Games for Nintendo DS, which is scheduled to ship this summer, and Carnival Games: Mini-Golf, an all-new game exclusive to the Wii home video game system, which will debut this fall. 2K Play is also announcing that its flagship Carnival Games title has reached a milestone of shipping more than one million units worldwide, while remaining a top-selling game with a number 5 ranking on the January 2008 NPD Wii chart.

"The success of Carnival Games is proof that the casual game market continues to grow," said Christoph Hartmann, president of 2K. "We are actively working to expand the 2K Play label and are committed to producing fun, quality games for the mass market with the Carnival Games franchise paving the way."

"The consumer response to Carnival Games has been extraordinary," said Steve Lux, vice president of business development for 2K Play. "The game resonates with every demographic and the feedback we have received from moms, dads, kids and grandparents shows Carnival Games as one of the drivers of family game time. Our new games build on the strength of the first title and will promote this growing trend."

Carnival Games for DS brings the fun of the original to the world's best-selling portable system during the summer vacation and travel season. Each game is designed from the ground up to take full advantage of the DS control mechanism. A frenzied combination of tapping, blowing, speaking and stylus maneuvering brings the now famous midway to life. Favorites such as Alley Ball, Frog Leap and Dunk Tank are complemented with fresh games including RC Raceway and Clown Hammer.

This fall, the all-new Carnival Games: Mini-Golf comes exclusively to Wii. Featuring Carnival Bob and characters made popular in the original, Carnival Games: Mini-Golf is home to larger-than-life, theme park style miniature golf courses. Whether back in time to the land of dinosaurs, keeping order in the Wild West or searching for treasure on an island full of pirates, the game combines traditional miniature golf fare with action-oriented game play utilizing the unique capabilities of the Wii Remote. It is designed for four players and can best be described as "a hole in fun."

"We work hand-in-hand with Nintendo on the design of our Carnival Games titles to make sure they deliver the best-possible gaming experience for their consoles," said Harley Howe and Patrick Wilkinson, studio heads of 2K Play's Cat Daddy Games. "These new titles in our growing Carnival Games franchise are fun, have true-to-life physics and deliver on the promise of the original: you can almost smell the cotton candy."

For more information, log onto www.2kgames.com/2kplay.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc., is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii, Nintendo DS, Nintendo GameCube and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play, and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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Wii and Nintendo DS are trademarks of Nintendo. ® 2006 Nintendo.

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