Square Enix Set For MCM London Expo Invasion
FOR IMMEDIATE RELEASE
London (23rd May 2007) - Square Enix Ltd., the publisher of Square Enix® interactive entertainment products in Europe and other PAL territories, announced today that it will have a significant presence during the forthcoming MCM London Expo taking place at ExCeL London on the 26th and 27th May 2007.
With a packed spring release schedule, Square Enix Ltd. sees the MCM London Expo as the perfect opportunity to present their products to a highly targeted demographic of over 20,000 movies, comic and anime fans expected through the doors over the course of the weekend.
Amongst the brand new titles on show will be FINAL FANTASY® III and FINAL FANTASY FABLES: CHOCOBO TALES on Nintendo DS, VALKYRIE PROFILE® : LENNETH for the PlayStation® Portable system along with recent Square Enix blockbusters, FINAL FANTASY XI on Xbox 360, FINAL FANTASY XII and KINGDOM HEARTS II and DRAGON QUEST® : The Journey of the Cursed KingTM all on the PlayStation®2 computer entertainment system.
As if that was not enough to get Square Enix fans' mouths watering, Bobby Edner, the voice talent for lead character, Vaan, from FINAL FANTASY XII will be on the stand for a signing session over the course of the weekend. Fans will also be encouraged to pre-order forthcoming Square Enix products and those who do will be entitled to a 10% discount on all exhibited Square Enix titles in conjunction with online retail giants, Play.com.
Bryan Cooney, Marketing Executive for the MCM London Expo is thrilled that influential publishers like Square Enix are starting to make their presence felt at what is the biggest show in the country of its type.
"We're delighted that Square Enix has opted for such a visible presence at this year's show as their products are so relevant to many of our 20,000 visitors. We look forward to working with Square Enix again and sincerely hope that more big name publishers will follow suit at future events."
David Dyett, European Marketing Director for Square Enix Ltd. echoed Bryan Cooney's sentiments.
"We see the MCM London Expo as a great opportunity to present our titles and key franchises to thousands of passionate manga and anime fans, and we strongly believe that our presence at the event reinforces our commitment to supporting this market in the UK."
About The Eleventh London MCM Expo 26-27 May 2007 at ExCeL London.
Once again the MCM Expo will be bringing excitement to the large halls at ExCeL with stars from hit shows like 24 & Stargate in addition to exciting Movie, DVD, Book and Video Game launches. With an expected attendance of over 20,000 this looks like being the biggest MCM Expo yet. With hundreds of people in costumes and thousands of free give-a-ways this is a must for everyone.
About Square Enix Co., Ltd.
Square Enix Co., Ltd. (Square Enix), with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises - FINAL FANTASY, which has sold over 75 million units worldwide, and DRAGON QUEST® which has sold over 41 million units worldwide - under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation.
About Square Enix Ltd.
Located in London, Square Enix Ltd. handles operations in Europe and other PAL territories including sales, marketing and publishing of Square Enix titles. More information on Square Enix Ltd. can be found on the Internet at http://www.square-enix.com
DRAGON QUEST, FINAL FANTASY, LENNETH, the Journey of the Cursed King, VALKYRIE PROFILE, SQUARE ENIX, and the SQUARE ENIX logo are registered trademarks or trademarks of Square Enix Co., Ltd. in United Kingdom and/or other countries. NINTENDO DS IS A TRADEMARK OF NINTENDO. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United Kingdom and/or other countries All other trademarks are the property of their respective owners.
Square Enix Limited is a company registered in England & Wales under the number 3679704 whose registered office is Castle House, 37-45 Paul Street, London EC2A 4LS.
Contact:
Alex Huhtala
Public Relations Manager
Square Enix Ltd
+44 (0) 20 7324 5223
alexh@square-enix-europe.com