Spore

Guildford, UK – June 17, 2008 – Prepare to test the limits of your imagination. Maxis, an Electronic Arts studio, today released the Spore™ Creature Creator, an introduction to the highly-anticipated and groundbreaking video game, Spore™ which will be on sale in the UK on September 5.

Available today for both PC and Mac, the Spore Creature Creator is a stand-alone product and creativity toy box where players create their own unique creatures, bring them to life with entertaining animations, and share them online with friends around the world. A free trial version of the Spore Creature Creator is available today at www.spore.com, while the full version of the Spore Creature Creator will soon be available in the UK as a pre-order incentive from EA Store and select retailers. The trial version features 25% of the creature-making parts from Spore and lets players shape, paint and play with their custom-created creatures. Creatures made in the Spore Creature Creator can also be imported into the full Spore game, allowing players to populate their own galaxies when the game ships worldwide later this year.

The Spore Creature Creator lets players create their own creatures, take them on a test drive, snap pictures, and make movies of them. Sharing pictures or videos with friends is as easy as the click of a button. Players can also share their creations with others by uploading to the Sporepedia™ at www.spore.com. The Sporepedia is an extraordinarily vast online destination where people worldwide can search for and share Spore creations, comment on other player’s designs, check out celebrity creature creations and much more.

“Today is the day we begin to see Spore come to life,” said executive producer and general manager of Maxis, Lucy Bradshaw. “We’re excited to see what players will do with the powerful and intuitive creativity tools we’ve put into the Spore Creature Creator. Our team will be excitedly keeping an eye on the Sporepedia to check out creations made by players from around the world.”

The ability to upload players’ creations to YouTube™ has also been integrated into the Spore Creature Creator. Players can import and upload video of their creatures' moves directly to YouTube with only two clicks within the game. Spore will have its own YouTube Channel where all videos of users' creations uploaded from the game will be showcased for the YouTube community to watch, share, rate and comment on. Check it out at http://youtube.com/spore.

Spore, the highly-anticipated game from the creators of The Sims™, gives players their own personal universe in a box. Create and evolve life, establish tribes, build civilizations, sculpt entire worlds and explore a universe filled with creations made by other gamers. Spore gives players a wealth of creative tools to customize nearly every aspect of their universe: creatures, vehicles, buildings, and even UFOs.

Spore will be on sale for the PC, Mac, Nintendo DS™ and mobile phones on September 5, 2008 in Europe and September 7, 2008 in North America and Asia. Visit www.spore.com to download a free version of the Spore Creature Creator, sign up for the Spore newsletter or check out all-new screenshots and videos from the game.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO, The Sims, SPORE and Sporepedia are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.