Spider-Man: Shattered Dimensions

FOR IMMEDIATE RELEASE        

London, UK – 26 ^th October, 2010 – Cosmic forces and Spider-Man collide in new downloadable content for Spider-Man: Shattered Dimensions from Activision Publishing, Inc. (Nasdaq: ATVI), available on the Xbox 360® video game and entertainment system from Microsoft and PlayStation ^®3 computer entertainment system.  Developed by Activision studio Beenox, players can now don one unique Cosmic costume for each of the four distinct worlds in the game – Amazing, Noir, 2099 and Ultimate – and are also granted one all-new signature charge attack. The downloadable content is available now from Xbox LIVE Marketplace and from the PlayStation®Store, which will be available next week.

In Spider-Man: Shattered Dimensions , Activision game developer Beenox took the web-slinging hero to new and unique heights by giving fans the chance to experience four different versions of Spider-Man and explore four different universes.  Players take on the role of Spider-Man in each respective universe on a mission to save their worlds from powered-up Super Villains, such as Mysterio, Carnage, Deadpool, Vulture, Sandman and more.  This original take on a Spider-Man video game has garnered acclaim from fans and critics alike. 

Spider-Man: Shattered Dimensions transports players to a variety of locations, from lush jungles and sand quarries to a futuristic NYC, and allows them to use unique gameplay styles for each Spider-Man, including stealth moves in Noir, high-octane freefalling in 2099, black-suited tendril attacks in Ultimate, and innovative web combat in Amazing.

Spider-Man: Shattered Dimensions is rated “16” by PEGI and is available now on the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Wii™ and soon to be available on Windows PC, all developed by Beenox.  A Nintendo DS™ version, developed by Griptonite, is also now available and features a side-scrolling adventure full of unique villains, such as the first-ever appearance of Calypso Noir and two other boss characters created exclusively for this version.

Press kit assets are available for download at www.activision.com/presscenter.  For more information or to join the Hero HQ VIP community, visit www.SpiderManDimensions.com.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com. 

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com. 

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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MARVEL, Spider-Man, and all related characters: TM & © 2011 Marvel Entertainment, LLC and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com. Game © 2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

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For Information, Contact:

Mainstream Media

Frank PR

activisionpr@frankpr.it

+44 (0) 20 7693 6999

Specialist Games Media

Activision UK

ukpr@activision.com