Sparkplay hires former Warner Bros. veteran

MMO developer Sparkplay Media has appointed former Warner Bros. exec Rick Senat to its advisory board.

Senat has spent 25 years at Warner, where he worked on the company's biggest licenses and negotiated the acquisition of the rights to the Harry Potter books.

"Rick brings with him a tremendous wealth of entertainment experience and an invaluable understanding of the dynamics of the media business," commented Matt Mihaly, CEO of Sparkplay.

"We expect his knowledge and sense of perspective to prove a considerable asset as we strive to build Sparkplay into a truly world class media company."

Sparkplay is currently working on free-to-play MMO Earth Eternal, due for release in early 2008.