SONY PICTURES DIGITAL TAKE POLE POSITION IN THE MOBILE GAME RACE WITH TEAM McLAREN MERCEDES
Mobile game designed to capture the competitive spirit of motor racing, and some of the unique attributes of the Team McLaren Mercedes Formula One team
LONDON, England: Sony Pictures Digital has announced the launch of Team McLaren Mercedes Racing, a mobile game that has been designed to capture the competitive spirit of motor racing, and some of the unique attributes of the Team McLaren Mercedes Formula One team. The game is due to be launched just ahead of the British Grand Prix on Sunday 10th July.
The arcade style game enables players to race as Juan Pablo Montoya, Kimi Raikkonen, Alex Wurz or Pedro de la Rosa either in a quick race or compete for the championship on 16 tracks around the world.
Team McLaren Mercedes is one of the most successful in Grand Prix history with eight Constructors' World Championship titles and eleven World Drivers' Championships. The team is currently involved in one of the most exciting battles for both Championships for many seasons. Following Sunday's French Grand Prix, Team McLaren Mercedes lies in second position in the 2005 Constructors' World Championship, with Kimi Raikkonen, who took his fifth podium finish of the season, also in second in the Drivers' table.
"Team McLaren Mercedes is a natural choice for us at Sony Pictures Digital. Their determination to win, their creative approach to technology and their passion for motor sport make them perfect partners in this venture. This game is designed to reflect some of the grit and determination that the team has, and provide racing fans with a feel for the racing experience, albeit in a pocket sized format," commented Michael Arrieta, Senior Vice President, Sony Pictures Digital
"McLaren and Sony Pictures Digital have similar brand qualities which makes this a strong partnership. It's difficult to capture the true nature of motor sport in any game, whatever the format, but this game does let you experience the best sensation that you can ever have, and that's winning," commented Martin Whitmarsh, CEO Formula One, Team McLaren Mercedes.
The Team McLaren Mercedes mobile game is available to download by texting 'MCLAREN' to 88188.
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For further information please contact:
Dean Barrett
Bastion for Sony Pictures Digital
Tel: +44 207 490 1323
Email: dean@bastion.co.uk
Fax: +44 207 490 1350
McLaren Group Communications Department
Tel: +44 1483 261900
Email: media@mclaren.com
Fax: +44 1483 261963
Copyright free photographs to accompany the release are available in the media room on www.mclaren.com or by contacting the McLaren Group Communications Department.
About Sony Pictures Digital
Sony Pictures Digital, an operating unit of Sony Pictures Entertainment, consists of Sony Pictures Animation, Sony Pictures Imageworks, Sony Online Entertainment, SonyPictures.com and Digital Sales and Marketing. The division produces stories, characters, images and experiences conceived, created, rendered and delivered digitally. With imagination and technological innovation, Sony Pictures Digital continues to create and expand the entertainment landscape.
Sony Pictures Digital Sales and Marketing extends Sony Pictures Entertainment properties into the digital marketplace through online promotion via SonyPictures.com, mobile entertainment and personalization products and the digital sale of the studio's film and television programming
About McLaren:
McLaren Racing, the company behind the Team McLaren Mercedes team, was formed in September 1980 as a result of a merger between Team McLaren and Project Four, a British company owned by Ron Dennis, now Chairman and CEO of the McLaren Group. McLaren has won eleven Formula One Drivers' Championships and eight Formula One Constructors' Championships including the 1998 and 1999 Drivers' World Championship. McLaren has competed in Formula One since 1966 and has proven to be one of the most successful Formula One teams of all time with 141 Grand Prix wins. To date, McLaren has raced in 587 Grand Prix. The McLaren Technology Centre in Woking, England, the McLaren Group's new headquarters has been developed on a 50 hectare site. The facility includes design studios, laboratories, research and testing facilities, electronics development, machine shops and production facilities for the Team McLaren Mercedes Formula One cars and the Mercedes-Benz SLR McLaren.