SONY ONLINE ENTERTAINMENT INTRODUCES KUNG FU HUSTLE

SAN DIEGO, CA & TAIPEI, TAIWAN - May 10, 2007 - Sony Online Entertainment LLC (SOE), a global leader in the online games industry, today announced that its Taipei-based SOGA studio, in conjunction with Shanghai Northstar is developing a game based on the hit movie Kung Fu Hustle. Designed specifically for the Chinese market, SOGA is also collaborating with development talent from across China to assist in the design and development of the game.

"Working with Stephen Chow has been a fantastic experience," says John Laurence, General Manager of [SOGA]. "His sense of humor, directing and martial arts expertise has been an enormous asset for us; he's an avid video game player, with a strong sense of game design."

Kung Fu Hustle combines the best elements of classic fighting games from the past and adds compelling character designs, new technology and trademark humor from the movie for a new generation of gamers. Players will encounter familiar characters from the movie, such as Sin, the Sidekick, the Landlady, Beast and more. Kung Fu Hustle features a branching story mode, where players can hone their Kung Fu skills against a host of wacky enemies as they battle their way across China. By cooperating with friends, players can learn new sets of moves to add to their martial arts arsenal.

In Versus Mode, eight players can go head to head in all out multiplayer mayhem, creating that old-school arcade feeling online. Gamers can even watch and scout potential opponents online before challenging them.

While Kung Fu Hustle will be free to play, players will be able to purchase extra lives and hundreds of virtual items for a nominal fee.

"Kung Fu Hustle represents a decidedly different and exciting direction for SOE in terms of creating territory-specific content utilizing local development talent," says David D Christensen, Vice President of Business Development & International Operations for Sony Online Entertainment. "We are confident this approach will help us to further extend SOE's global business."

About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends, and PlanetSide®, as well as for developing Star Wars Galaxies, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX, Seattle, WA, Denver, CO, and Taiwan, SOE has an array of cutting-edge games in development. SOE is owned by Sony Pictures Digital and Sony Computer Entertainment America.

SOE, the SOE logo, EverQuest and PlanetSide are registered trademarks of Sony Online Entertainment LLC. Untold Legends is a trademark of Sony Online Entertainment LLC. All other trademarks and trade names are properties of their respective owners.

About Shanghai Northstar

Shanghai Northstar Software Technology Co., Ltd.("Shanghai Northstar") is an exclusive foreign-owned company specializing in online game development and operation. As a new rising star among gaming companies in one of the world's largest online game market - China, Shanghai Northstar recruited young talents with extensive knowledge and experience on developing and operating Chinese and Korean games in China and captured over 5 million game players within one year. Backed by a team of professional game developers, programmers and experienced game players, who refuse to compromise on producing general online games, the company is eager to develop games for players who demand for more heartfelt advanced game experience. In 2007, Shanghai Northstar will introduce its upcoming products "Wulitou Tetris", a witty wacky style casual online game, and the next generation MMORPG "Discovery Online". Site: www.nstartech.com

# # #