Sony makes "dumbest business moments" list...twice

Sony has made Fortune's annual "101 Dumbest Moments in Business" list not just once, but twice, for 2007.

The company first made the list for its European promotion of God of War II at the foot of the Parthenon.

Guests were invited to pull live snakes from a pit, be fed grapes by topless hostesses, and reach inside the still-warm carcass of a freshly slaughtered goat to eat offal from its stomach.

The company also made the list for using Manchester Cathedral as the setting for a shootout in Resistance: Fall of Man, prompting criticism from the Church of England.

Sony wasn't the only videogame company singled out by Fortune. Microsoft was also listed due to its public relations firm sending a 13-page background dossier about a writer, meant for executives, to the writer himself.