Sony got the price of PS3 right, says Guillemot

Ubisoft CEO Yves Guillemot has said he believes Sony got the price of PlayStation 3 right at launch - but warned a cut will be necessary if the company wants to attract more consumers.

Speaking in an interview with GamesIndustry.biz Guillemot said, "Everybody has to remember that volumes are very dependent on price. I know the platform holders all know that, so now we have to wait for them to see when they want to achieve those numbers."

He went on to observe that PS3 enjoyed "a great launch", stating, "[Sony has] sold a machine that is actually expensive to build at the right price for consumers. It's just that if we want more consumers, we'll have to have a price that will make more people come in."

Last month, Guillemot hit the headlines for calling on Sony to drop the price of PS3 "quite significantly".

He explained to GI.biz, "I was just saying that in the last generation, we had machines that were at a lower price and they were selling more.

"It's just something to consider for all the manufacturers, that the price of the machine has a huge impact on the number of machines sold."

For more from Guillemot, including his thoughts on supporting the Wii, the decline of E3 and why it's a good time to be a third-party publisher, read the full interview.