Sony Computer Entertainment Europe Announces New Price for PlayStation 2

London, 21 August 2006 - Sony Computer Entertainment Europe (SCEE) today announced that it is to begin offering the hugely successful PlayStationÒ2 computer entertainment system in Europe at 129.99 (£94.99) with immediate effect. The price of Memory Card (8MB) (for PlayStation 2) will also fall to 19.99.

With almost 40 million PlayStation 2 systems already shipped throughout Europe, the popularity of PlayStation 2 continues to exceed all industry expectations.

Significant advances in manufacturing efficiency, together with economies of scale driven by global shipments of over 106 million units have enabled cost savings to be made, which are now being passed on directly to new PlayStation 2 customers.

The price reduction comes in time for consumers to benefit from the wealth of PlayStation 2 software scheduled for launch in the run up to Christmas. With over 2,200 titles already available for PlayStation 2, and over 150 targetted for launch in Europe prior to Christmas 2006, there has never been a better time to join the community of PlayStation users. Key family friendly titles from SCEE for the festive season include SingStar Legends, EyeToy; Kinetic Combat, Buzz! Junior: Jungle party and Buzz! The Sports Quiz.

With across the board support from the world's leading software developers, a wealth of outstanding games launching in the run-up to Christmas, and unbeatable technology, PlayStation 2 now represents amazing value for money at its new price point.

Commenting on the new price David Reeves, President of SCEE said, "With this attractive new price point and a vast portfolio of over 2,200 software titles including social gaming blockbusters such as EyeToy, SingStar and Buzz!, we believe there has never been a better time to join the community of PlayStation 2 users."

"At this new price point of 129, the market leading PlayStation 2 should remain the computer entertainment system of choice for an even wider and more diverse audience for many years to come."

-ENDS-

Notes to Editors:

For further information please contact:

Nick Sharples ( nick_sharples@scee.net ) or Mike Lane ( mike_lane@scee.net )

Sony Computer Entertainment Europe Ltd

Tel: + 44 207 859 5301/5349 Fax: + 44 207 859 5036

For more information contact:

SCEE Press Centre

Email: scee_presscentre@scee.net

Tel:+44 (0)20 7859 5000

About Sony Computer Entertainment Europe Ltd. As at 27 July 2006

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®2 and PSP® (PlayStation®Portable) software and hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the platforms in these territories. Between its European debut on 24th November 2000 and the end of June 2006, over 39.5 million PlayStation®2 consoles have been shipped across the SCEE territories, over 106 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of June 2006, over 6 million PSP systems have been shipped across the SCEE territories, with over 19 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at

http://www.playstation.com and http://www.yourpsp.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD (Universal Media Disc) are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.