SONY COMPUTER ENTERTAINMENT AMERICA UNVEILS EXTRAORDINARY SHOWING OF FIRST PARTY SOFTWARE AND NEW FRANCHISE AT E3 2007 MEDIA & BUSINESS SUMMIT

FOR IMMEDIATE RELEASE

CULVER CITY, Calif., July 11, 2007 - Sony Computer Entertainment America Inc. (SCEA) today showcased an impressive line up of software for PLAYSTATION®3 (PS3), PSP® (PlayStation®Portable), PlayStation®2 and PLAYSTATION®Network during a press event at the annual E3 2007 Media & Business Summit. In addition to unveiling new content for over 30 first-party software titles previously announced this year, attendees caught an advanced glimpse of the highly anticipated Killzone 2, the next installment of the Gran Turismo series and new franchise Infamous.

"We know implicitly that what is most on the minds of gamers right now, as we head into the important holiday season, are the games themselves," said Jack Tretton, president and chief executive officer of SCEA. "Today, we more than delivered what those consumers have been looking for. During just our press conference today, we showed 50 first- and third-party games for all our platforms, including incredibly high profile games like God of War: Chains of Olympus, Killzone 2 and Gran Turismo 5 Prologue. Add to that new franchises like Uncharted: Drake's Fortune, Heavenly Sword, and Infamous and you can see why we are very well positioned to maintain our role as a leader in this industry."

During the press conference, Phil Harrison, president of SCE WorldWide Studios, officially unveiled a new franchise for PS3. Infamous, developed by Sucker Punch Productions, the creators of the smash Sly Cooper franchise, finds players discovering extraordinary super powers. As the players power grows they will feel what its like to either be a Super Hero or wreak havoc in a city and population that will evolve and react depending on the choices the player makes.

After the presentation, SCEA gave attendees the opportunity to preview over 40 first and third party games scheduled to be on display at their software showcase in the Le Merigot hotel. At an invitation-only arcade that consisted of titles for all PlayStation systems, SCEA demonstrated their commitment to the market leading PlayStation 2 computer entertainment system with Hot Shots Tennis and the socially engaging franchises Buzz! and SingStar, providing additional content for the more than 40 million PlayStation 2 owners in North America.

PS3 titles on hand included the emotionally charged Heavenly Sword from Ninja Theory Ltd; the action-adventure Uncharted: Drake's Fortune from Jak & Daxter® developer Naughty Dog; Ratchet & Clank® Future: Tools of Destruction from the highly acclaimed Insomniac Games; and the trading card based THE EYE OF JUDGMENT, produced in conjunction with Hasbro® and its Wizards of the Coast subsidiary. Attendees also had the opportunity to get hands-on time with LittleBigPlanet which allows players to design, shape and build entire levels for others to play and share then via PLAYSTATION Network, and NBA'08 featuring the most realistic basketball gameplay available in true high definition in 1080p.

Additional games and services available through PLAYSTATION Network were also demonstrated, granting guest access to previously unreleased content for MotorStorm, Blast Factor, High Velocity Bowling using SIXAXIS wireless controller, and racing Power GP in addition to previously unannounced games like echochrome and Wipeout HD. New content was also shown for PlayStation®Home, a 3D avatar-based community for PS3, including four new living spaces and a new Home Square.

For the portable gamer, the PSP system was on display with Syphon Filter®: Logan's Shadow, the sixth installment in the critically acclaimed Syphon Filter® series; the first strategy role-playing game (RPG) for PSP to come from Level-5, Jeanne d'Arc, loosely inspired by the historical tale of Joan of Arc; and SOCOM: U.S. Navy SEALs Tactical Strike designed specifically for PSP featuring a unique interface that allows players to control and coordinate different members of the fireteam while experiencing the action from each soldier's perspective.

First party games and services shown during the event included:

PLAYSTATION®3

THE EYE OF JUDGMENT

Heavenly Sword

Infamous

NBA '08

Lair

LittleBigPlanet

Folklore

Ratchet & Clank® Future: Tools of Destruction

SingStar

SOCOM: U.S. Navy SEALs Confrontation

Uncharted: Drakes Fortune

Warhawk

PLAYSTATION®Network

Blast Factor expansion 2

echochrome

High Velocity Bowling

PlayStation Home

HotShotGolf 5

MotorStorm Map Packs

PAIN

Resistance: Fall of Man Map Pack

Snakeball

Super Stardust HD

Wipeout HD

PSP®

God of War®: Chains of Olympus

Jeanne d'Arc

NBA '08

Pursuit Force: Extreme Justice

SOCOM: U.S. Navy SEALs Tactical Strike

Syphon Filter®: Logan's Shadow

Wipeout® Pulse

PlayStation®2

Buzz! The Mega Quiz

Buzz! Junior: Jungle Party

Hot Shots Tennis

NBA '08

SingStar: Amped

SingStar: 80's

Syphon Filter®: Dark Mirror

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PLAYSTATION®3 (PS3) computer entertainment system and its online and network services the PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com

"PlayStation", "PLAYSTATION", "PSP," and "PS one" are registered trademarks and "PS3" and "SIXAXIS" are trademarks of Sony Computer Entertainment Inc.

Contacts: Jennifer Clark - 650-655-5994

jennifer_clark@playstation.sony.com

Brian Keltner - 650-655-5944

brian_keltner@playstation.sony.com