Sony backs Play.com Live event

Sony Europe will be backing Play.com Live, the consumer event to be held at Wembley this March, GamesIndustry.biz can reveal.

The event already has the backing of Activision, Ubisoft, Microsoft and THQ, and offers the chance for consumers to play games before release, as well as take part in events — including two chances to win GBP 50,000.

VIP tickets for the event, which takes place March 15 and 16, are on sale now for GBP 16.

Sony has yet to give full details of its involvement with the event, and it's expected more developers and publishers will be signing up for the Wembley show in the coming months.

"Play.com Live provides a great platform for all games publishers to showcase their games for 2008 and Wembley provides a fantastic venue for an entertainment show," said Gian Luzio, head of games at Play.com, announcing the event last year.

The retailer hopes to attract around 40,000 consumers to the show.