Social Gold/Tagged deal

SAN FRANCISCO - May 7, 2010

Social Gold, a leading global virtual goods monetization platform, today announced a partnership with Tagged, the third-largest social network in the US. Social Gold will enable Tagged’s 80 million registered members to purchase Gold, the social network’s virtual currency, to pay for subscriptions and more. Today’s announcement with Tagged continues the growth of Social Gold’s partnerships with leading social gaming and social networking platforms, such as their partnership with online games pioneer Miniclip.com, which launched earlier this year.

“Tagged members are highly engaged with social games and gifting virtual goods. We chose to partner with Social Gold to streamline purchasing for our members,” said Greg Tseng, CEO and co-founder of Tagged. “We have a large international membership and Social Gold’s support of local payment methods will provide a frictionless payments experience for our members in other countries.”

Social Gold will provide Tagged members across the globe with the most relevant payment methods for purchasing virtual currency and subscriptions whether visitors prefer credit card, bank transfer, mobile payment or other options. Social Gold offers a seamless payments experience for Tagged members across the entire site, including those who wish to purchase virtual goods in social games, such as Pets, which attracts over 400,000 daily players.

“We’re expanding our reach to players across multiple platforms, and our relationship with leading global networks such as Tagged and Miniclip.com are examples of this expansion,” said Vikas Gupta, CEO and co-founder of Social Gold. “Our end goal is to help developers optimize their virtual economy through user engagement and a frictionless payments experience. As we grow our network of partners, both in the U.S. and internationally, we’re enabling developers to further monetize their properties across platforms where users play games and interact with virtual goods most often.”

In February, Social Gold announced a partnership with Miniclip.com to enable virtual economies across their catalog of over 550 game titles, providing their community of over 57 million game players with a seamless, in-Flash payments experience and a secure online wallet. To learn more about how the Social Gold virtual goods monetization platform helps optimize virtual economies for leading platforms such as Tagged and Miniclip.com, please visit http://getsocialgold.com.

About Social Gold™

Social Gold™ is an industry-leading global virtual goods monetization platform owned and operated by Jambool, Inc. The Social Gold platform enables developers to create and manage their own white-labeled virtual currency, provide an unparalleled payments experience to their users, and optimize their virtual economy using robust analytics. Through an innovative in-Flash payments solution and direct integrations with the most relevant payment methods in global markets, the Social Gold platform streamlines the purchasing experience and drives conversion. Jambool, Inc. was co-founded by Amazon.com veterans Vikas Gupta and Reza Hussein and has offices in San Francisco, Seattle and Singapore. For more information, please visit http://getsocialgold.com.

About Tagged

Tagged is an industry-leading social network focused on social discovery. While other social networks leverage existing friendships, Tagged is a place to meet new people. The site enables its members to play popular online social games, build and customize profiles, give and receive gifts, meet other members with similar interests and more. Tagged has over 80 million registered users worldwide. More information is available at http://www.tagged.com/about/.

© Jambool, Inc. All rights reserved. Jambool and Social Gold are the trademarks of Jambool, Inc. All third-party trademarks are the property of their respective owners.

Kate Pietrelli, TriplePoint

(415) 955-8500

katep@triplepointpr.com