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Snowy the Bear starring in a new generation of PC games

FOR IMMEDIATE RELEASE

Dale City, Va. - October 26, 2004 - From Mario and Donkey Kong to Spyro the Dragon and Crash Bandicoot, some of the most popular console games in history have featured strong, appealing characters. Now Alawar Entertainment (www.alawar.com), a leading publisher of casual games, is bringing its own platform-hopping hero to the personal computer - Snowy the Bear.

From the chilly arctic peaks of Snowy: The Bear's Adventure to the galactic setting of Snowy: Space Trip, no quest is too big for Alawar's charming protagonist. Nor is any challenge too tough, as the many gamers who downloaded Snowy: Puzzle Islands, a logic game starring the white bear, have discovered.

"We set out to create a computer game character that would appeal to kids," said Alexander Lyskovsky, CEO of Alawar. "But Snowy surpassed our expectations. Many of our adult customers enjoy his games, too."

Alawar's focus on alluring characters, engaging gameplay and commercial-quality visuals and audio have made the Snowy games among the most popular offerings on GameXtazy.com and other download sites. Each release features dozens of levels, simple controls, easier modes for children and free upgrades for registered users.

With three games under his belt, Snowy's adventures are far from over. In fact, Alawar and developer Aliasworlds Entertainment are already developing a fourth title starring the adorable white bear.

"Our customers asked us to continue Snowy's adventures," Lyskovsky said. "As a result of their suggestions, we're planning to make several different kinds of new Snowy games." In addition to more interactive offerings, Alawar will reveal even bigger plans for its plucky hero at a later date.

Visit www.alawar.com to view screenshots, download demos and purchase games starring Snowy the Bear.

About Alawar Entertainment

Alawar Entertainment has been publishing and distributing PC games on the Internet since 1998. The company also runs a network of online game stores and supplementary businesses ranging from a game banner network to a newsletter service. Additionally, Alawar is working closely with leading gaming portals such as Real One Arcade, Shockwave, Big Fish Games and others. The company's developer partners include Dream Dale, Aliasworlds Entertainment, Oxxo Media, Media Research Group, I-Nova Games Team and more.

CONTACT INFORMATION:

David Laprad

Alawar Entertainment

615-597-8128

david@alawar.com

http://www.alawar.com

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