Sky Gamestar Celebrates 4 Years

20 october 2005

Tomorrow (21 October), is Sky Gamestar's official 4th birthday. Sky Gamestar is Sky's dedicated TV games channel available in over 7.8 million Sky homes.

Since its launch in October 2001, Sky Gamestar has established itself as the UK's number one interactive games portal. Over 50 million games have been played since launch and over three million households have played a game.

Sky Gamestar has delivered compelling versions of classic games like Monopoly and Millionaire, as well as big names like Scooby Doo and Mickey Mouse, into millions of households.

To celebrate, on Friday (21 October) and Saturday (22 October) Sky viewers will be able to play every single game for free. There are over 20 games available at any one time, at the moment viewers can play Wallace & Gromit, Pac Man, Sudoku, Pyramid Solitaire, Scrabble, Tetris, Herbie, Monopoly, Scooby Doo, Shrek and Connect 4.

The birthday celebrations then continue for two weeks, with a week of Buy One Get One Free deals on the Star Day Pass (a ticket which allows you to play a selection of games all day) and selected games. The following week players can purchase a Star Day Pass for £1 all week, normally £1.50. There are also massive daily giveaways, prizes include the sought after iPod Nano and Sony PSP console.

To access Sky Gamestar, press 'Interactive' on your Sky remote and select '6' for Sky Gamestar.

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For more information and / or screen grabs please contact:

Tara Hicks - Sky Press Office

020 7705 3416

tara.hicks@bskyb.com

About Sky Gamestar

Sky Gamestar is the UK's leading provider of television games and is available to over 7.8 million Sky homes in the UK and Ireland.

Viewers play the games using their Sky digital remote control or the Sky Gamepad, the first dedicated games controller for digital satellite TV. Some of the games are free and others are pay-to-play on an individual basis. Gamers can also purchase electronic Day Passes that enable them to play a series of games as often as they like all day for a single price.