SiriusXM launching a daily eSports show
Yet another mainstream media company is getting into the world of eSports coverage
eSports is red hot right now. While many competitions are broadcast on Twitch, big media players are quickly hopping on board the eSports train. We've already seen ESPN and Yahoo get involved this year, and today leading satellite radio company SiriusXM announced its entry into competitive gaming with a daily eSports show.
SiriusXM has teamed with IGN to launch IGN eSports Today, debuting on April 11 and airing live every weekday (7:00-8:00 pm ET) on the SiriusXM Bleacher Report Radio channel. The show will be hosted by IGN's Kevin Knocke, and will take live calls from gamers as well as cover major competitions featuring League of Legends, Counter-Strike: Global Offensive, Hearthstone, Street Fighter V, Call of Duty and more.
"There are hundreds of millions of gamers in North America and as the world of eSports continues to grow by leaps and bounds, so too grows the appetite for the kind of insight and advice that can give a player a competitive edge," said Steve Cohen, SiriusXM's SVP of Sports Programming. "We are very excited to team up with IGN to give gamers, nationwide, a truly interactive forum on SiriusXM, a place where they can call in and get valued info and advice from true experts to help them get a leg up on the competition. We're looking forward to making IGN eSports Today a must-listen show for the gaming community."
"IGN is thrilled by this unique opportunity to create a live-format, satellite radio show on SiriusXM and its Bleacher Report Radio channel," said Fran Mirabella III, IGN's VP of Video. "Combined with IGN's massive global presence, non-stop video coverage, and leading social network, we'll be reaching eSports fans everywhere they are. Kevin Knocke has covered eSports for over half a decade and is the perfect host for the job. He's passionate to speak out on the big issues for the community, and has all the right connections. It's going to be an awesome resource for fans."