Simplz: Zoo

Lake Forest, CA – November 17, 2009 – Reflexive Entertainment, Inc. ( www.reflexive-inc.com) is proud to announce its next game: Simplz: Zoo. Scheduled for its grand opening this January on both Mac and PC, Simplz: Zoo will put players in charge of their own zoo, giving them the chance to control nearly every aspect, from what animals they exhibit to where to put the drinking fountains.

Created by the same award-winning team behind the breakout hit Airport Mania, Simplz: Zoo was created with a similar focus – having fun and putting smiles on players' faces. Russell Carroll, designer and producer of Simplz: Zoo said, "It was great to see the positive response to Airport Mania, and to hear all the stories of people who couldn't wipe the smile off of their faces while they were playing. With Simplz: Zoo, we wanted to continue that upbeat feeling while creating a totally new and different experience."

Simplz: Zoo combines two different types of games, simulation and puzzle, into one unique adventure. The main focus of the game is the zoo, where players will be able to choose from nearly 50 different buildings and exhibits, and more than 90 different types of animals. In addition to deciding what will be on display, players will personally create the layout of their zoo, arranging paths, foliage, fountains, statues and, of course, the buildings and exhibits, to satisfy both the happiness of the visitors, and the player's own artistic inclinations.

While climbing the ladder of the world's best zoos, players will then use a match-3 game to collect needed resources, such as food for the animals, resources for the buildings, money to purchase new exhibits, and research points that are used to investigate and unlock new habitats.

The connection with the match-3 game isn't one-way however, as every building, exhibit and animal placed on display in the zoo directly impacts the match-3 game, giving players more than 30 different power-ups that constantly shake up the 100 levels of puzzle play.

Featuring whimsical music from composer Isaac Shepard, fun-friendly graphics, and a zoo full of characters, Simplz: Zoo will provide an enjoyable and long-lasting gaming experience for everyone in the family when it is released for the PC and Mac in January. More information can be found at the Simplz: Zoo website: http://www.simplzzoo.com.

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About Reflexive Entertainment:

Founded in 1997, with one goal in mind, to make great games, Reflexive Entertainment's passionate focus on game design has led to the creation of many top-selling and award-winning games including the Ricochet, Airport Mania, and Big Kahuna franchises as well as the 2009 Innovative Game of the Year, The Great Tree. In addition to developing games, Reflexive has created one of the largest casual game distribution networks in existence with hundreds of affiliates distributing a huge catalog of PC and Mac games to a rapidly growing audience.

About Amazon.com:

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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For further information, please contact:

Russell Carroll

Producer, Reflexive Entertainment

rcarroll@reflexive.net

(949) 830-1903 Ext 14