Sidhe - Rugby Challenge

SYDNEY, Australia – November 15, 2010 – Home Entertainment Suppliers Pty Ltd (HES) announced today the development of Rugby Challenge for console and PC, by Wellington based games developer Sidhe. The rugby union based title seeks to capture the attention of a growing number of rugby fans around the world.

“HES has a strong history of publishing sports based videogames,” said David Robles, Business Development Manager for HES. “The sport of rugby is a great fit for us to build on that foundation, and we are excited by the long term potential for it as part of our growing portfolio.”

Rugby Challenge will include the All Blacks, ITM Cup, and Investec Super Rugby amongst other licensed teams and competitions, and will feature multiplayer online play, a multi-year franchise mode, extensive customisation options, and dynamic real-time commentary.

New Zealand Rugby Union Commercial Manager Paul Dalton said they were delighted to be able to put their support behind Rugby Challenge. “We are very excited to be able to now offer fans an authentic gaming experience that includes our key competitions,” he said.

“After achieving success with other sports videogames, we are extremely proud to be taking on the national sport of New Zealand,” said Mario Wynands, Managing Director of Sidhe. “This is an exciting time for rugby both within New Zealand and internationally, and it is fantastic to be a part of that.”

Rugby Challenge will release for console and PC in Q3 2011. More information and ongoing updates about the game can be found at the official website http://www.rugbychallengegame.com

About HES

Home Entertainment Suppliers Pty Ltd (HES) are a Sydney-based firm specialising in the distribution of video game consoles, games and accessories throughout the Australian market. Established in 1984, HES are the exclusive distributors of Mad Catz, Saitek and Tru Blu accessories and games in Australia, including 2003’s record breaking NRL Rugby League for PS2, XBOX and PC. HES also has a video game publishing arm, Tru Blu Entertainment.

About Sidhe

Founded in 1997, Sidhe is an award-winning developer of console, handheld and PC games. The largest game production studio in New Zealand, Sidhe has a proven track record of creating high-quality, mass-market, licensed and original titles for a worldwide audience. The studio has produced more than 20 high-profile titles including the award winning original titles GripShift® and Shatter®, Speed Racer The Videogame, as well as multiple games based on the NRL Rugby League franchise. For more information on Sidhe, please visit: www.sidhe.co.nz

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Contact:

David Robles

Business Development Manager / Producer

Home Entertainment Suppliers Pty Ltd

Ph: +61 2 9533 3055

Fx: +61 2 9533 3277

www.trublu.com.au

david@hes.net

Phil Bremner

Managing Director

Gamewizz Digital Entertainment (New Zealand)

Ph: +64-9-477 0255

Fx: +64-9-475 5000

www.gamewizz.com

phil@gamewizz.co.nz

Sidhe PR Contact :

Sean Kauppinen

International Digital Entertainment Agency

Ph: +1-415-299-2156

pr@sidhe.co.nz