Selatra set to score with 'Subbuteo Mobile'

May 09, 2007: Selatra the global distributor of mobile Java games, announced today the availability of a mobile version of the classic Subbuteo table football game.

Called Subbuteo Mobile, the game was created under license from Hasbro Properties and is expected to open up the Subbuteo experience to a whole new generation of fans.

The game has made a smooth transition to the mobile world, retaining many of the quirks, moves and gameplay feel of the original title, thanks to first class game development by Creative North Studios.

"Selatra's established distribution network in over 55 countries will ensure the mobile Subbuteo experience will reach an audience of over 200 million subscribers." said Sean Cronin, CEO of Selatra. "'Subbuteo is 40 years old this year and there are many fans with fond memories of playing hard fought tournaments. The mobile version has the ability to excite a whole new generation of football fans and we are delighted at the trust Hasbro has placed in us."

Cronin also had words of praise for game developers, Creative North:

"We are impressed with the care and attention Creative North has lavished on this project," said Cronin. "This collaboration with Hasbro and Creative North reinforces our strategy of releasing only the highest quality branded and non-branded games to our retail partners," said Cronin.

Phil Mundy CEO of Creative North added: "Being Subbuteo fans ourselves we have given the mobile incarnation lots of loving care. There are plenty of skill practice opportunities for new players, so you don't have to be familiar with the original game to play it. I hope Selatra's audiences get as much fun playing this game as we have had developing it."

Subbuteo Mobile is available on all GSM and 3G networks. Selatra's full range of games is available on www.selatra.com

Notes to Editors:

1. The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL

2. Founded in 2002, Selatra is a global distributor of mobile entertainment content specialising in JAVA games. Through its extensive portfolio of games, JAVA download technology and Content Management System, Selatra offers a complete cost effective gaming solution to Network Operators and Mobile Content Retailers in over 55 countries round the world.

3. Creative North is a game development company specialising in games for mobile phones. Established at the end of 2004, the company combines commercial game development with the Creative North Academy, a learning and skills-based environment offering work placements to students.