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SEGA's 'NHL™: Eastside Hockey Manager 2007' Faces Off For The New Hockey Season

Deep and Immersive Hockey Management Game Returns with Licensed Leagues

LONDON & SAN FRANCISCO (August 9, 2006) - SEGA® of America, Inc. and SEGA® Europe today announced NHL: Eastside Hockey Manager 2007, the sequel to last year's award-winning NHL: Eastside Hockey Manager, for the PC and Mac. Developed by Sports Interactive, creators of the Worldwide Soccer Manager series, NHL: Eastside Hockey Manager 2007 will be available September 22, 2006 via digital download from www.eastsidehockeymanager.net.

Officially licensed by the National Hockey League and the National Hockey League Players' Association, NHL: Eastside Hockey Manager 2007 offers players an unrivalled hockey management experience, with a brand new game engine to bring the player even closer to the action during each nail-biting game. New tactical settings now give players even greater control over your team's playing style, with a plethora of additional options. Will players take advantage of new tactical options for breakouts, forechecking and implementing zonal systems to steer their franchise to Stanley Cup glory? Or will they place their faith in designated playmakers and face-off takers to carry their team to World Championship victory?

"With NHL: Eastside Hockey Manager 2007, we are bringing a truly immersive management experience to the hardcore hockey fan," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "Just in time for the fantasy hockey season, players will be able to create their own dynasty by applying realistic strategies and tactics that put them in total control of the action on and off the ice."

Sports Interactive has been working to create a new and improved feel to the 2007 edition, with a new cutting edge interface to make navigation more intuitive to beginners and veteran players alike. NHL: Eastside Hockey Manager 2007 allows you to manage your own franchise in over 20 playable leagues from around the world, including the NHL, AHL, Major Junior, DEL and Swedish leagues. No other hockey game has more licensed leagues. The player database has been vastly expanded since last year, now boasting an incredible 45,000 players and staff at your disposal, with a shot-stopping total of 3,000 teams from around the globe.

NHL: Eastside Hockey Manager 2007 is slated for release across North America and Europe in September 2006 priced at $34.99 and is officially licensed by the National Hockey League and the National Hockey League Players' Association. For more information, screenshots and artwork, please visit the SEGA FTP site at: segapr.segaamerica.com.

About Sports Interactive

Sports Interactive (SI), is the world's leading developer of sports management simulations for home computers. SI's pillar titles cover a range of sports, including football (the Football Manager series), ice hockey (the NHL: Eastside Hockey Manager series) and baseball (Out of the Park Baseball). Founded in 1994 and based in Islington, North London, SI has a full-time staff of 36 and employs the services of more than 1,500 part-time researchers across the globe. The company's games have enjoyed an unparalleled history of commercial and critical success, with six of its creations among the UK's Top 20 best-selling PC games of all time. Further information on the company and its games is available from the SI website, www.sigames.com.

About SEGA® of America

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web Site is located at www.sega.com.

About SEGA® Europe

SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's Web Site is located at www.sega-europe.com.

® NHLPA. NHL Eastside Hockey Manager is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Sega® Europe Ltd.

NHL, the NHL Shield and Stanley Cup are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved. All trade marks and trade names are the properties of their respective owners.

CONTACTS:

Steve Groll

SEGA of America, Inc.

(415) 701-4124

steve.groll@segaamerica.com

Lynn Daniel

SEGA Europe Ltd.

+44 (0) 20 8995 3399

DanielL@soe.sega.co.uk

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