Sega VP Steinberg joins SCEA

Sony Computer Entertainment America has announced that Scott A. Steinberg, former vice president of Sega of America, has joined SCEA in the newly-created role of vice president of product marketing.

"We are thrilled to have Scott join our team as he brings a wealth of knowledge and experience to the PlayStation marketing staff and the management group here at SCEA," said Peter Dille, senior vice president, marketing and PlayStation network.

"Scott has an ideal blend of experience in digital entertainment and content delivery as well as a proven track record for strategic innovation and implementation within this industry. He will be a critical component for the success of our marketing efforts across the PlayStation brand moving forward."

Effective October 1, Steinberg will be responsible for all hardware, software and channel marketing for PlayStation in North America, and will report to Dille.

Steinberg has over 20 years of experience in entertainment marketing at companies such as Sega, Roxio/Napster, Liquid Audio, Eidos Interactive and Crystal Dynamics. At Sega he was responsible for all of the publisher's consumer brand and digital commerce efforts in North America.