Sega to Sony: Cut PS3 price
Speaking to Reuters, a Sega Sammy executive said that Sony needs to substantially cut the price of the PS3 by the end of the year to stimulate low demand.
Speaking to Reuters, a Sega Sammy executive has said that Sony may need to reduce the cost of PS3 by 2008 in order to increase consumer demand.
"Name brand, price and software are what count," Sega Corp. corporate director Masanao Maeda said. "Since it's getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony."
Maeda's comments come a few weeks after Ubisoft's Yves Guillemot suggested that a PS3 price cut is needed to boost sales.
According to Enterbrain figures, the Nintendo Wii outsold the PS3 in Japan by a ratio of more than six to one during the month of June.