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Sega to publish second Beijing Olympics game

Sega is to publish a second game based on the 2008 Beijing Olympics, following the successful collaboration with Nintendo on Mario and Sonic at the Olympic Games.

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Sega is to publish a second game based on the 2008 Beijing Olympics, following the successful collaboration with Nintendo on Mario and Sonic at the Olympic Games.

Developed by the UK's Eurocom, the PlayStation 3 and Xbox 360 title will be released this summer to coincide with the sporting event.

"Extending our relationship with Sega to include the Official Video Game of Beijing 2008 strengthens the opportunity to build upon the success of the childrenâs character game, Mario & Sonic at the Olympic Games," commented Raymond Goldsmith, CEO of International Sports Multimedia.

"We feel certain that SEGA will further the success of Athens 2004, thereby delivering what will be an outstanding, quality gaming experience," he added.

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Matt Martin avatar
Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.